By Casey Hosch, Sol Tribe Custom Tattoo & Body Piercing

Casey: Who are you?

Alicia: My name is Alicia Cardenas. I am a professional body piercer, tattooer, modification artist, and business owner in Denver, Colorado.

CH: How long have you been in the industry?

AC: Since July of 1994, so 24 years.

CH: Tell me a little about your apprenticeship.

AC: It was a very non-traditional apprenticeship under a woman who was very involved in the BDSM community. Her name was PJ and she was a Fakir Intensive graduate. She ran a tattoo/piercing/ dungeon shop in Denver called Bound by Design. My apprenticeship was very traumatizing! It was an unethical fast track to ritual in piercing. I don’t have any regret regarding the way I was taught, but would never do that to someone else. I consider myself to be a lifetime apprentice, forever learning especially in and around my involvement with the APP. I apprenticed for about 3 months. I went from never touching a client to full time body piercer in that three month period. Benefits of such a difficult apprenticeship are that I learned very quickly what I did and did not want to be involved in. I learned boundaries by  having  my  boundaries  pushed too far. I learned respect from not receiving any. I learned that even women can be abusive to other women. I learned that there is no amount of money that can replace trauma.

CH: Can you comment on the duality of science versus ritual, the importance of both in the piercing industry? With such a short apprenticeship, when did you experience/delineate both sides?

AC: When I started in the industry, there was very little science involved. We didn’t even package tools in disposable pouches. Tools went from autoclave into drawers and we used glutaraldehydes (cold sterilization) to disinfect. There were no regulations, no standards, and even the APP was merely beginning. There was only ritual and it was based (because of my teacher) in BDSM. Quickly I learned that this was not my way, sexually that is, but that I liked the ritual aspect of it. The intention and layers of emotion and spirituality called to me. The science and aspects of mathematics like measurements and clinical practices came much later and also intrigued me. I definitely helped bring the science to it after I became involved with different movements to get the industry regulated. The NEHA Body Art Code that all states use as their model codes, that was me in 1999.

CH: When you started, what was it like being a woman in a male run industry?

AC: DIFFICULT!!! I had to work twice as hard for half as much. I learned quickly to work with the shortcomings of my male counterparts, so we could  thrive as a team. I basically learned to wipe everyone’s ass to make myself an asset. I protected myself by laying down boundaries, basically telling all the men that I would not sleep with them to make my way to the top.

CH: How long have you been a business owner?

AC: Since 1996. I opened Addictions Tattoo Company with Chris Chrome in ‘96. In the summer of 1997 I opened Twisted Sol with Mike Nichols, and in 2009 I opened Sol Tribe with Kevin Strawbridge. Now I am the sole owner of Sol Tribe. So 21 years.

CH: I find it interesting that all your business partners have been men? Touch on that and why you have decided to go solo.

AC: I guess that is true. I have had many different collaborators over the years and many of them are men. My experience around male counterparts has been all over the spectrum. I have grown from having known them, I have emulated aspects of them, and I have outgrown them. I no longer wish to collaborate with anyone on a business level mostly because I work circles around people. I work hard and I have a lot of raw experience (I have fucked up a lot). I am, however, extremely grateful for all my partners even the one I don’t communicate with anymore. Each person I worked with has given me gifts of which I would not have gained on my own. I consider all my partnerships to have been successful.

CH: Who helped you on your journey to being the boss?

AC: My mother is my greatest influence and taught me to run my own show. She helped me open Twisted Sol the same year she passed away. I was always a bossy girl though, so it came very naturally to me. Turns out that bossy just means you are a strong leader.

CH: Why was it important to you to own your own business?

AC: If I didn’t own my own business, I would want to work for someone like me. Until that someone comes along I will continue do this (run my business). It’s important to follow your dreams and allow your visions to be realized.

CH: What change have you seen in the industry in the last 20 years?

AC: OMG! It’s almost unrecognizable. It’s heartbreaking… there is what I see as serious lack of ethics and respect in the younger generations of piercers. I have observed that many are no longer concerned with our history or lineage. BUMMER! Social media has changed the world and has certainly changed our industry. In my opinion you can have a huge following, do mediocre work (but you just happen to be able to take a decent photo of it), be a nightmare human who is cruel to others and to clients, and still be a sensation. Some things are going to need to change, and people are going to need to stop hiding behind their screens and learn to be good humans again.

CH: Let’s talk cultural appropriation. What is cultural appropriation?

AC: WOW. That’s a huge subject, and almost an article of its own. Let’s just say cultural appropriation is taking something, or using sacred symbolism, that is not culturally yours, for your gain. And using it without acknowledgment or education or even sensitivity of its original intention. Now having said that I would like to introduce a new phrase we should all become familiar with and that is cultural fascism. Cultural fascism is trying to control other people’s creative and free expression around cultural experience.

CH: Recently there was an ad from a jewelry company that didn’t sit well with a lot of folks due to the idea of cultural appropriation? What are your thoughts on that?

AC: It’s Cultural Fascism! Social justice warriors who are using social justice as a weapon to destroy people without knowing the entirety of the story. In my opinion, this is a huge subject and deserves a lot of attention. In this situation things went way too far. If your attempt to right a wrong (point out cultural appropriation) results in you threatening to harm someone over it, you have gone way beyond doing the work based in justice and you need to reexamine your work and vision.

CH: How does that affect you as a woman of color?

AC: Watching a bunch of people work out their decolonization and indoctrination is no longer interesting to me, especially on the internet. What America needs to know is that we, as a culture, were raised with white supremacy at the core of our values. And it’s going to take a lot more than a black president to pull us away from that. I am sad that we get caught up with what other people are choosing to do with their bodies when we still live in a world where people don’t have clean water and healthcare. Everyone needs to check their privilege and be rooted in the abundance we have come to know and stop taking it for granted. As a woman of color I am still distraught that there are not more women or women of color in our industry. I am horrified that a huge amount of the women in our industry still are on the outskirts of the industry and are heavily undereducated. I am mystified that people of color are not encouraged to start career paths in tattooing and body piercing. An industry with balance and diversity makes for a far richer industry (society). PERIOD.

CH: What advice would you give a young woman for success in the workplace? Or how do you continue to support women in the workplace?

AC: I continue to support women in the industry by investing in them. Teaching them and empowering them. My shop is an example of that! It’s run by badass women.

CH: Who have you trained? What is your experience around training others?

AC: I have trained only three people with full on apprenticeships, and only one is a full time piercer. It’s not a job for the weak. It takes constant growth and attentiveness. I am lucky to have trained you and consider our apprenticeship together to be one of the most thorough trainings I have ever witnessed, which only has half to do with me!!!!

CH: You trained me, the interviewer, what was that like as a whole? Why did you pick me?

AC: I picked you because you called and emailed me like 40 times. You being gifted in customer service was huge. I trained you because you would not take no for an answer and in this industry you have to fight for what you want. You were a natural born fighter. I am grateful that you carry on my legacy, not only in the moment of clean and effective piercing, but in a warmth, compassion, and effectiveness in touching other’s hearts.

CH: How do you achieve your work/life balance?

AC: I don’t! hahaha!!! I still live, work, and screw up my personal life constantly. But I would say having a system in place for self-care is what I am currently working on.

CH: Has being a mother changed any facts or opinions of the industry for you?

AC: Being a mother changed everything. Suddenly I had two kids, the shop and my real kiddo. Everything I learned in piercing has prepared me for parenthood. Compassion and patience. My child has expanded my conscientiousness.

CH: Where do you see yourself in the next five years? 10 years?

AC: I will always do body art. ALWAYS. It’s a lifestyle, not a job. But I imagine I will focus more on artwork and parenting and let you (the interviewer) run the shop until my kid can help you run it. I’d like to disappear into the woods and make a retreat center for healing. I would also like to sing in a mariachi band someday! 😉

CH: Who are some of your influences? Shout outs!

AC: Professionally—Women in the professional piercing industry who have inspired me include Elayne Angel, Gigi Gits from Kolo Piercing, Crystal Sims from Evolution, Ericka Smicenski from Somatic, Kristin Otter from Metamorphosis, Christiane Lofblad from Pinpoint in Oslo. And the anthropological efforts of Erika Skadsen. My favorite piercers also include Luis Garcia, Derek Lowe, Casey Hosch, Aaron Foster, Danny Yerna, Ryan Ouellette, Courtney Jane Maxwell, Chris Jennell. And on a personal level, Dave Field, Ana Paula Escalante, Caitlin McDiarmid, Beverly DeOlivera, Monica Larrea, Theresa Preston, Corey Lolley, and Casey Hosch.