Category Events

Point 81: The President’s Corner

Jef Saunders
APP President

“The Association of Professional Piercers (APP) is an international health and safety organization. It is a nonprofit voluntary alliance dedicated to the dissemination of information about body piercing. Governed by a voluntary elected Board of Directors, the APP is a united group of piercing professionals that freely shares information to help fellow members, piercers, health care professionals, legislators, health inspectors, and the general public get the best and most up-to-date information about body piercing.”

You’ve probably seen the preceding text so many times that you may  already  know it verbatim.  As a piercer interested or involved with the APP, you aren’t surprised by what our mission statement is. But have you really considered the importance of that mission? I can tell you, as a Board member, that the Mission Statement is a compass that always points to the kinds  of  decisions we should be making. The Association of Professional Piercers is a health and safety education organization. Our job is to openly share with anyone who might care to learn. This is a powerful mission, and one that touches me deeply.

Fakir Musafar speaks about body art, and body piercing specifically, in a way that few others do. To him, modification of the body isn’t just a fun thing we get to do to ourselves, it is an innate human right. That is something far deeper and far more important that can get lost in the day to day routine of a piercing shop. But I like to think about this art of ours the way Fakir taught me to think of it: a human right.

That puts our mission as an educational organization in a very unique light to me. By providing education in so many forms, we are trying to assist the entire planet to safely express themselves. What a responsibility! Yet, so many from our community rise to the occasion again and again. Some of us provide education at the Association’s annual conference, of course, but there is so much out there for piercers and the public alike. From sister organizations, to independent schools, and even online forums; our community has embraced the mission of the APP and run with it.

Imagine where we might be if the earliest members of the piercing community had attempted to keep  their  techniques  entirely secret? If they had refrained from writing magazines, publishing books, producing tutorial videos, and making piercing schools? The piercing community wouldn’t be anything like what it is today.

In this issue of The Point you will read about body piercing education not only through the APP Conference, but outside of our organization as well. To those who have given so much of their hard work to help improve the art of body piercing, we say thank you.

Post Script: I am writing this just a few days after the passing of a career-long educator, Rick Frueh. Rick was an APP Board Member, an instructor for our conference, an instructor for Health Educators, Inc., an enormous part of the 2013 APP Procedure Manual, creator of the Body Modification Learning Forum, and a friend. He’s left a legacy of body piercing education that we have all benefited from in one way or another. He will be missed.

The Point – Issue 81

The Point – Issue 80

Point 80: When I Give the Best of Me

Caitlin McDiarmid
APP Administrator

“When I give the best of me, that becomes my legacy” – Karen Lopez McWilliams

This was the 15th Conference that I have attended and worked at for the APP. The job I do today has changed drastically from the first Conference, and I am certain will continue to change and evolve as the Conference does.

One of my main responsibilities at our Conference is to manage and oversee the training of the volunteer staff members. This started out pretty simply with a handful of volunteers and now we have just over 50 volunteers each year – some of whom have even more experience than I do at Conference.

I started referring to the volunteer group members as ducklings years ago and at some point I became Momma Duck; and in some cases just “Momma” or “Mom.” I suspect it was when I started being a better manager, when I moved from being a hardcore boss lady and started doing more mentoring. I didn’t come by it naturally, and it took a while. I am forever grateful for the volunteers who stuck out those harder years when I was not in control of my emotions, when I was angry most of the time, when I attempted to control everything and everyone and did a poor job of both.

When I started relying on my team, giving them the tools to do the job and then staying out of their way – I became a mentor. When I realized that emotions in the Conference environment were contagious even more than the Las Vegas flu and took steps to work on this flaw in my own life – I became a mentor. When I stopped trying to make everyone do the work the way I would, I stopped having to do everything, and the work got done better – and I became a mentor.

The pride I have when a volunteer becomes an APP Member, applies to a job in a premier shop, joins a committee, becomes a parent, learns to ask for help and support when in trouble, runs for a Board position, or reaches out to assist a fellow volunteer, is never ending. It validates the work I have done with the team.

Let me be clear, I love being a mentor to the volunteer team. To see a group of individuals who dedicate a huge amount of time and effort to a single cause – strangers who come together and through service work become friends and family. The team who goes on each year to celebrate each member’s victories and mourn each member’s losses; to be there for each other in their daily lives for counsel, laughter, instruction, and support.

But I don’t just mentor them – they mentor me. The whole of APP mentors me. I would not  be  the  person,  mentor,  administrator  that I am without this mentoring. Every challenge, every criticism, every little bit of feedback from an attendee, has lead me to work on myself personally, to grow professionally, to search out new technologies and tools to manage our event and attendees. The volunteer team more than most has both supported me in the challenges of running the Conference, and made it clear that I could do better. Do better by relying on them, trusting them, and allowing them to do their jobs. Do better by doing less, stressing less, being happy, and relaxing more. Do better, by doing things differently than my brain says to do them.

At the very basis of Conference is the belief that everyone can improve themselves with more knowledge and everyone has knowledge to share with others. Everyone can Mentor; and everyone still needs mentoring.

I encourage everyone reading this to find ways to mentor another piercer or another person. I encourage everyone to find someone or many someones who can be a mentor for them. Not just in piercing, but in life.

“If you’re not reaching back to help anyone then you’re not building a legacy.”—Germany Kent

Point 80: BPA Fundraising Auction

Gene Gowen
Body Piercing Archives Fundraising Coordinator

I would like to start by thanking everyone who contributed to this year’s Body Piercing Archive Fund- raising Auction. Your donations went towards the preservation of our living history and the history of those who helped us all get here.

Going into this year’s Conference, I again wanted to come up with items that were functional. For the last several years, I have carried my own jewelry in a protective book for safe and easy transport. When brainstorming ideas for this year’s project, I began to think of all the Conference attendees leaving Vegas with their precious new jewelry acquisitions. So with this year’s donations of shirts, we made jewelry travel cases.

Different from last year, this year’s items were conceived to connect us not just with studios and companies but with our jewelry itself. As sort of a self effacing reminder of the inexorable tie that binds us all. Studios can open and close, piercers may move all over the world, companies may fade into obscurity. Come what may, however we find ourselves in this industry, we are all bound and driven by the jewelry.

This year’s BPA exhibit featured gonzo photographer Charles Gatewood. Photos by Kendra Jane B.

Looking ahead, we have already begun the process of creating fundraising donations for the 2018 Conference. The collection of iconic studio and company shirts from this year yielded more than enough material for next year’s project. We’ll be returning with some of the items that were so popular at last year’s Conference, but we will have plenty of other new creations with us as well.


This year’s BPA exhibit featured gonzo photographer Charles Gatewood. Photos by Kendra Jane B.

I am thankful to everyone who has made a purchase or donation on behalf of the BPA. There is no amount of money nor is there any amount of effort that is insignificant in the scramble to save our past before it eludes us. I would like to once again express my gratitude to the Archives Committee for allowing me the opportunity to be of help, however rudimentary it may be, to the APP and its membership.

Yours in service.

Point 80: The BPA Jewelry Exhibit

Matte Erickson
The Body Piercing Archive
(All photos taken by the Author)

In June of 2016 I was tasked with a project. That project was to curate an exhibit of vintage body jewelry companies and designs. I was both excited and terrified at the same time. This was to be the first project that was solely on my shoulders, but I had the confidence, drive, and belief in this project and myself to know I could do a good job. I also knew I would have to rely on people, which is something I am not very good at.

I decided that the APP Conference in 2016 was the best time to put the word out and   try to get people interested. In the following months, there seemed to be little interest, but I pressed on. The Point staff was kind enough to run the advertisement in every issue. At this point I was raiding my own archives; documenting, photographing, and inventorying as much as possible.

In September, I got a message from Paul King about reaching out to Josh Warner from Good Art HLYWD. I emailed Josh and he wanted to gift us with old Good Art items, however, he was moving to a new shop and was going to be unavailable for a few months. This allowed me to start reaching out to anyone I could think of that was involved in manufacturing. In December I got a message from Anne Ott about the Anti-Bling eyelets; seriously one of the “Holy Grail” pieces from Custom Steel.

As January approached, I had booked a flight to Los Angeles and secured an appointment with Josh Warner. While in LA, I was meeting Anne to pick up the Anti-Bling eyelets before heading over to Good Art HLYWD. Upon arrival I was met by a grizzly, bearded man with a cheerful disposition. This is Josh. We jump right into old stories and a quick tour of his new shop. Thankfully, I had my GoPro with me and caught it all on video. After about an hour of him telling stories of how it all evolved and who the key players were, he presents a large folder full of vintage Good Art memorabilia and said, “take what you want”. I was like a kid in a candy store. I managed to fill my carry-on bag and still had to send 2 packages to my shop with all the items.

As I was heading to one of my favorite food destinations (Jerry’s Deli in Studio City), I got a call from John Kittell from NeoMetal. He was sending out some items with my next order for the exhibit. At this point, I felt the momentum growing. I also felt my hunger growing and Jerry’s was getting closer. When I got there I ordered 8 deconstructed Reuben sandwiches. I ate one (minus the cheese and Russian dressing) on the way to LAX. The other seven were packed in my bag. You know something? TSA looks at you really strangely when you are delivering sandwiches from LA to Sacramento.

That next week, I received the packages I sent from Good Art and the first Neometal shipment. The next few weeks were filled with photographing, cataloging, organizing, and making museum cards for each piece. During this time, I had sent the Anti-Bling eyelets back to Pat Pruitt for repair and restoration, and kept reaching out to other companies. I had also started teaching myself video editing and how to create intro and outro graphics. Just as I was finishing up with my deliveries, I received another box from Neometal and I got word that I had a box on the way from Body Circle Design. By the time I had receive these next items, I had my process streamlined fairly well. Good thing, because Dallas Suscon was right around the corner. Upon returning from Dallas I started wrapping up all the pieces.

May was filled with building display items and totally stressing out. I also managed to secure (thank you Sean Dowdell) a meeting/interview with Erik Dakota, so off to Santa Cruz I went. During my visit he also presented me with a stack of old catalogs and a few great stories. When I returned to my shop, I spent several days editing video and putting together the graphics. I actually had to redo this four

times! The last time it was all rendered properly and I found a typo. UGH! This project was starting to take its toll on me, but upward I pushed.

June came, there was light at the end of the tunnel. I had reserved a trailer and maintenance on the truck was done. Finally I got word from Becky Dill that the Charles Gatewood exhibit boxes were ready to pick up. I headed down to Concord, CA. It was now a few days before Conference, and during all this I was still receiving little packages here and there. The Friday before Conference I finally heard from Pat Pruitt about the eyelets. He was shipping them directly to Las Vegas!

Saturday, the day before I had to leave for Las Vegas, I had the bright idea to go photograph the Sonoma County Hot Air Balloon Classic. It was being held about an hour away, and I had to be there by 5 a.m. I went and shot the balloons then headed home, picked up the trailer, and was off to work. Most of the day was spent loading the trailer and finishing up details. I finished up at 7:30 p.m. (we close at 8:00 p.m.). My stress levels were at their peak. Did I have enough stuff? Did I do it justice? I ended up getting to bed around midnight.

I was back up at 3:30 a.m. and ready for the road. The trip was as uneventful as usual. A little slower maybe, since I was pulling a trailer, but still uneventful. I finally arrived in Las Vegas at around 3:00 p.m.  Unloading was expedient, which was good because I was exhausted. You know, there is something strange that happens at Conference. I was exhausted and road weary, but once I saw the first few people, I felt a second wind come over me and I was ready to press on into the night.

With Monday came setup  and all was going well. The stress was draining away with every piece I put out. At least until I set the TV up. I had purchased it about a month prior and I told the guy at Best Buy that I needed to  stream  video off a flash drive. He assured me that   it would. Well, when I set it up, it would run pictures off a flash drive but not video. Back to stress mode. After a quick run to Walmart for an HDMI cable, I hooked up my trusty laptop to the TV and it worked. Crisis averted.

Tuesday was the first day of the Expo. I picked up my last package from the business center on the way and the first visitors came by to see what we had for sale. They quickly learned we weren’t selling, just displaying. As the week went on, more and more people came by to see the relics. The enthusiasm was intoxicating! So many people had questions and stories. It was educational on both sides.

The highlight of Conference this year, however, came by text. I was having dinner and Becky texted me and said I had won the “Best Multiple Booth” award. I was blown away. I thought I had done a pretty good job, but obviously I wasn’t the only one. I am so thankful to all those that voted for my exhibit, loaned items for display, and supported me while I put this all together. I would also like to give special thanks to Josh Warner (Good Art HLYWD), John Kittell (NeoMetal), Gale Shub (Body Circle Design), Pat Pruitt (Custom Steel/Pat Pruitt Metalsmith), and Erik Dakota for taking the time and effort to gather and donate items. I would also like to thank my family for putting up with me being stressed and cranky for so long. Hard work always pays off!

Point 80: The BPA Charles Gatewood Exhibit

Kendra Jane B.
Vice-President & The Point Editor
(Unless otherwise noted, photos are by the Author)
A view of the BPA Charles Gatewood exhibit. Visible at the rear is the pavilion containing The Dream Machine

Charles Gatewood holds a special place in the heart of the body piercing industry. He used his camera to bring what was  once  private  to  the  masses. He had a very special ability to capture what others viewed as grotesque in the most beautiful ways. After the passing of Charles last year, the Body Piercing Archive knew how important it was to preserve our history as it intertwined with the photography of Charles Gatewood. From this, the 2017 Body Piercing Archive exhibit at the APP Conference was born. We were fortunate enough to have Eva Marie the “last Gatewood girl” present to lead tours of our exhibit and share her own accounts of her time with Charles. I was able to set some time aside to take one of her docent tours; it was truly the highlight of my Conference week. I have long been a huge fan of Charles’s work and had begun conversing with him regularly just before he passed. Getting the opportunity to listen to someone share their personal accounts of time spent with Charles, beyond what we can read in a book, was absolutely wonderful. Here is what Eva Marie had to say about her experience at Conference.

I was first introduced to Charles by his friend Steven Leyba, the painter. Steven had approached me asking if he could use images of me for some of his paintings. Here are my requests he said  ‘I need up close, in focus, hi-resolution photos of your genitals.’ I was excited for the collaboration, but wasn’t sure who to approach for such an intimate photoshoot. Several days later I got an email saying ‘My dear friend Charles Gatewood agreed to the photos. Why don’t you give him a call?’

Charles and I talked on the phone several times and set up a time to meet at his studio. When I arrived, he gave me a lovely tour of his penthouse apartment and made  a pot of tea. We talked for hours discovering we shared similar interests and hobbies. We both loved to make collages from old mag- azines, write short stories, and take kooky self-portraits. ‘This is a direct hit my dear!’ We agreed to meet once a week every Sunday, then more and more frequently until I was a full time “Gatewood Girl”.

Longtime Gatewood companion and archivist Eva Marie with BPA curator Paul King giving another presentation on the photographer at San Franciscos Center for Sex and Culture

Charles liked to create and go into what he called magic space. He would get bored with traditional pose and  shoot  models  and would turn down most offers for photoshoots unless he felt someone had a spark. Sometimes he would create magic space with something as simple as a scrap piece  of fabric, or he’d use the sunlight peeking through the kitchen windows to create patterns of shadow across your face. He would grab an old can of paint and splash some  on a piece of black plywood to create an interesting background. When he got a really killer photograph, he would get a creative high, and his eyes would light up and shine. He always insisted there be a bag of toys, props, and accessories somewhere  nearby whether it be goofy sunglasses, studded leather collars, or fuzzy bunny ears. On his living room table, he kept a fresh bouquet  of stargazer lilies, his favorite flowers. There would usually be whipped cream, chocolate syrup, candy sprinkles, or spaghetti-o’s on hand, not to snack on, but for messy splosh photoshoots. There was an inflatable kiddie pool in the living room at all times!

Charles and I would sit in the living room, drinking cups of tea, and he would tell me these incredible stories behind his photographs. We would flip through pages of his books and he would grab Wall Street say ‘Now this is the time I was out with my camera on New Year’s Eve in Manhattan and I got mugged.’ Or pick up True Blood and say ‘This is when a bunch of vampire blood fetishists called me up at 8am for a wild photoshoot that scared even me!’ He would tell me stories about the first time he met Annie Sprinkle and how through her Sprinkle Salon gatherings, he was introduced to Fakir Musafar.

Eva Marie commenting on one of the exhibits

It was amazing to see such an extensive body of his work in one place during this year’s Association of Professional Piercer’s Conference. I was flooded with memories of Charles telling me stories and filled with immense gratitude that I was able to share these stories with so many people from all over the world. Some folks were very familiar with Charles Gatewood’s books and art, some had stories to share with me of their time with Charles. For those who weren’t as familiar with his work, I think they walked away with a definite idea of the contribution Charles made to the history of body piercing. What I thought was really special was every now and then someone would flip through a book or see one of his collages and say ‘Hey, that’s me!’

I believe Charles was aware of the impact his work had on the Body Piercing Industry. He began photographing pierced people in the ‘70s after his friend and fellow Helllfire club regular tattoo artist Spider Webb told him that one  day  piercing  would be as popular as tattooing. Charles used to say he made the art he did for the ‘True Believers’—the people who choose to live outside societal norms. True Believers for him were the folks who weren’t afraid to be different or original, and held conviction in the unconventional lifestyles they lived. I believed photographing people in the piercing industry was so significant for him because to Charles, he had found a very special community of True Believers.”

Image from a scrapbook of Gatewood images
Image from a scrapbook of Gatewood images
Image from a scrapbook of Gatewood images

Indeed, he had many true believers in our community, with myself being one of them. It was an honor and pleasure to be able to speak with Eva Marie, all while looking at a collection to honor the life and works of Charles Gatewood. I would like to add a special thanks to Paul King, Becky Dill, Matte Erickson, Danielle Greenwood, and Jennifer McMahon for their contributions to this exhibit, without which would have been impossible.

Jennifer McMahon was responsible for building a replica of The Dream Machine which was available to view in the archive display. It brought Charles’ vision and the entire display to life. Post conference it was purchased by Steve Joyner and will reside with him as part of his personal collection.

Point 80: The Banquet & Raffle

Paul Rainer
Bound for Glory

It was simultaneously the best and the worst week of my life. And as enticing as it would be to redo some of the worst parts of that week, I probably wouldn’t be writing this article if things had gone differently. As it turned out, the series of unfortunate events that led up to, and overlapped Conference, would leave me the most fortunate piercer in the industry.

But first, a fun little flashback to my first Conference in 2015. I was lucky enough to be selected as an Al D scholar and recall watching as Ryan Ouellette won the Anatometal top prize in the raffle that year. My head spun as Tod and Barry offered up four more top prizes. With odds like that, I thought, I could really win. I left the Banquet that night inspired to try to make it happen.

For the next 2 years I saved. Every extra penny I came across got set aside with the intention of making it to Conference in 2017. Conference was to double as my family’s vacation. As Conference neared, fate intervened throwing a wrench in our plans. Just 4 days before the family was set to head to Vegas, I ended up needing emergency dental work. The dentist’s bill left us faced with a decision to make: does my family still come with me, or do I use the family’s saved travel money on the raffle? We decided on the latter as it would be much more life-changing if we could pull off a win.

I arrived at Conference and I was in a good deal of pain. I’ve dealt with tooth pain for years though, so I kept telling myself that it’s only a couple of days. I repeated a familiar mantra to myself over and over: “It will all be worth it when I win Anatometal.” By Wednesday, my wife and I, nervous that I may not win by going ‘all-in’ on Thursday’s raffle, called an audible. We decided I should split the tickets up between Wednesday’s and Thursday’s raffles. Again, fate had a different plan. By midday Wednesday I was in excruciating pain and honestly considered going home. Brian Moeller knew I was in a bad way and got Betsy Reynolds to convince me to see a dentist immediately. Quite reluctantly, I got into an Uber and went to the dentist in Vegas. “Oh, great, the dentist. Again. This time, in Vegas!” This was not my plan. I felt myself unraveling. I repeat the mantra: “This will all be worth it when I win Anatometal.” Soon, I was finished at the dentist (thanks Brian and Betsy) and I got back to my volunteer responsibilities. I received   a few much-needed hugs from my volunteer buddies and got back to my room to write my info on my raffle tickets. At 7:07pm, I went back downstairs with 200 tickets in my hand. I figured, at least I’ll go home with “something” by placing them in Wednesday’s raffle. Yet another change of plans! I missed the raffle by seven minutes. I thought the last entry was 8 pm, but now I was seven minutes late.

I remember panicking to my wife on the phone “what if I don’t win on Thursday? I think I may have just wasted a lot of money.” She just kept assuring me, “This will all be worth it when you win Anatometal tomorrow.” I took a deep breath and hoped she was right. That night, I went to bed with my raffle tickets under my pillow, telling them we were destined for great things.  I woke up on Thursday, set-up my classes (as part of my AV responsibilities), did some other things with the tickets that I won’t mention for superstitious reasons, and then went to the Expo floor. As I dropped all of my tickets in the spinning acrylic raffle drum, my head was reeling with all the other things that money could have gone to. The car, the groceries, the rent. I forced those thoughts aside and continued on with my day. As I walked into the Banquet I heard the sounds of Jamiro- quai and immediately started dancing. It may have looked like I was enjoying myself, but I was legitimately going crazy in my head trying to work out the probability that I would win. One thing was certain: gambling is not for the faint-of-heart.

Just like that, it was raffle time! I started a video chat with my wife because it was important to me that she was included, since she had made the sacrifice not to come. When they called my name for the first prize I honestly thought I was dreaming. I had envisioned this moment daily for months on end during every drive into work. This was really happening! I was celebrating so hard with the volunteers around me and my wife over the phone, that in all the chaos I didn’t even know that they were calling other tickets. The second winner was apparently chosen, but I was still screaming. Crying. Trying to wrap my head around what was happening. Then, it happened again. I heard my name, but it wasn’t processing. I was looking around for help. “What does that mean?” I was asking, frantically, shouting even! Jason Heeney confirmed what I thought I heard, in fact, the second prize was mine too. In response, I seriously lost my shit. I was so thrilled and shocked. There was a high- pitched tone that grew louder and louder in my head. I was going deaf and couldn’t see. I was seconds from passing out.

The next thing I remember was being leaned up against the back wall with a glass of water in my hand, surrounded by all the volunteers; my wife still on my phone in our video chat. I looked around at everyone and felt so much love at this moment. Suddenly, the whole banquet hall went quiet and I thought I was about to pass out again. I guess everyone was just as shocked as me to hear my name called a THIRD time. What. The. F#@?

I am literally the luckiest piercer alive right now. Just like that, I went from being a nobody, to being a nobody with a ton of Anatometal. Thank goodness for changed plans, running late, and yes, even for excruciating tooth pain. As it turns out, it was all worth it when I won not one, not two, but THREE of the grand prizes from Anatometal.

I can’t help but feel like the whole experience was made more special because it marked the 10 year anniversary of Josh Prentice’s passing. While I didn’t know Josh personally, the volunteers who were fortunate enough to work with him are profoundly affected by his memory. I’m honored to be a Conference volunteer. Thank you Caitlin, for this continued opportunity and to all of the other volunteers for your genuine love. I am so fortunate to be able to surround myself with such amazing people each year at Conference and am honored to call you my friends.

It goes without saying that I can’t thank Anatometal enough for donating these prizes. They have changed my entire life, both on a professional and a personal level.

Point 80: Choosing the President’s Award Recipient

Jef Saunders
APP President
Derek Lowe
Photo by Matte Erickson

Deciding on who should receive the President’s Award seemed like a daunting task to me, until I realized that Derek Lowe hadn’t yet been a recipient of it. I cannot imagine the Association of Professional Piercers without Derek. I believe that one of the reasons the Conference Committee had chosen Derek Lowe as the speaker for our Conference’s Orientation for so long is that Derek embodies so many qualities that we want our organization to represent: strong, rational, mature, friendly and always there when you need him. Derek is a member of the Oversight Committee, and in that position is a resource to the Board offering historical context and insight when necessary. He has been an enormous influence on me as a person, a piercer, and an APP Member. It was truly an honor to be able to present the award to him, and I will always be grateful for the opportunity to do so.

Derek Lowe & Mark Montgomery
Photos by Matte Erickson

Point 80: Creative Innovator Award

Tether Jewelry & Other Couture for the “Olympica” Design

The Award winning Olympica design

At this year’s Exposition, Tether Jewelry & Other Couture won the Creative Innovator’s Award with their “Olympica” design. This design is available in yellow and rose gold, naked, and obsidian as part of Tether’s Noachis Terra collection. I had the opportunity to interview Paul Shinichi from Tether about this design and his experiences in the Expo.

Marina: This is your second year as a vendor at Conference. How were the two experiences different?

Tether Jewelry: It felt really good my second year to have studios and piercers come to our booth the first day specifically seeking us out, eager & excited to see the new collection. It makes me extremely happy knowing some- thing I designed is bringing someone joy and excitement when they wear it. It feels like I’m on the right path.

Last year I was so nervous, honestly now it is a giant blur. I made some rookie mistakes, but I definitely learned a lot! From a logistics standpoint, just knowing what to expect this year made it so much easier. We bring quite a bit of inventory to the Expo, so studios can take all the jewels home with them. This year, I had one person specifically handling all jewelry operations and that made everything smoother and quicker. Actually, I would like to shout out to my crew for making this year’s experience amazing. Eleni Evangelatos, Lilly O’Neill, and Sara Martin—y’all are magnificent!

Marina: You were awarded the Creative Innovator Award last year as well. How did that influence your submission in 2017?

Tether Jewelry: I really wanted to collaborate with someone for this year’s entry. Mike Knight, owner, designer, and jeweler for Other Couture, and I had been sharing little sneak peeks at what we had been working on in months previous. He is someone I have a lot of respect for, and he always pushes to do more innovative and detail oriented work, super inspiring stuff. So it just made sense to work together.

Paul Shinichi of Tether and Michael Knight of Other Couture were awarded the Creative Innovator Award. Photo by Autumn Swisher

Marina: Tell us about the Olympica design. What makes it so special?

Tether Jewelry: I’ve been wanting to design a large gauge hidden hinge ring for quite some time. I just thought ‘wouldn’t it be cool if it was one continuous design and you almost can’t figure out where the seam is, almost like a puzzle!?’ After many failed attempts, I finally got it. This design in particular had several iterations because steel is so difficult to work with, especially when you are casting it. What works in gold and silver might not work in steel. It’s a great design idea and I’m already planning more larger-gauge hidden-hinge concepts for next year!

Marina: Aside from the Olympica design, do you have a personal favorite in this year’s collection?

Tether Jewelry: I’m a big fan of the Vitae design. I’m actually wearing them right now. That’s one of the perks of being a designer, designing things for yourself! This design is a nod to my love of marquise cut stones.

Marina: Last year, we asked if you had words of wisdom to share with small manufacturers getting their start in the body modification industry. You answered to “plan for the long game.” Can you expand on that advice?

Tether Jewelry: I am the new guy and I’m still learning how to run this business the best that I can. However, I’m not new to the industry. I’m putting in the time to Tether, much like I did in my piercing career. You need to put in as much time as possible, and just make it work. It can be super challenging at times. I mean, I still drive for Uber on the weekends. Also, it’s not always about designing jewelry. It’s about learning the business side too. I read and listen to a crazy amount of entrepreneurial articles, books, and podcasts. I can make a pretty decent customized spreadsheet now!

The definition of success can vary dramatically from one artist to the next. For me it has changed and evolved over time.

The long game is complicated. Most makers don’t want to make production pieces or outsource and I completely understand why. The long game, in my opinion, rests on the success of brick and mortar studios. If more makers in our industry build interesting products that will sustain a reselling market it’s a win/win. I think there is a huge void in our industry of mid-range retail products that are well made, interesting, and made from steel alloys.

The biggest hurdle for me as a designer was switching my mindset from “I want to make the best quality, most bad-ass jewelry ever” to “I want to make well built, bad-ass jewelry, that studios can sell to a wider audience.”

Marina: Is there anything else you’d like to share with The Point readership?

Tether Jewelry: Do more 14 gauge piercings!