Category Features

Point 79: BPA: Jewelry Exhibit

Comments Off on Point 79: BPA: Jewelry Exhibit read Body Piercing Archives, Conference, Issue 79
Matte Erickson
The Body Piercing Archive

The Body Piercing Archive will celebrate another first at this year’s conference; we are so excited to have an exhibit booth on the Expo floor.

Yes, we will have jewelry—LOTS of it! However, none of it is for sale. The exhibit will consist of steel and titanium jewelry, merchandise, and advertising from past and present manufacturers. Everything we have was released prior to 2007. This provides ten years of history to allow for a distinct perspective of the past.

This exhibit has been a labor of love over this last year. Many emails, Facebook messages, and phone calls have been exchanged. There was even an awesome day trip to LA to visit a jewelry legend! The outpouring of love for this project has been overwhelming with so many companies sending items. Many private collectors have also stepped forward, offering to bring items to Vegas or ship them to me, so I can include them in the exhibit. All of this, for the love of the jewelry and education. For us, the importance of body jewelry styles and innovations cannot be overstated. The jewelry defines much of how we view ourselves as piercers and how the world perceives body piercing.

This jewelry exhibit is just the start. Over time, we expect to grow, develop, and expand this concept into other materials with harder to find items and obscure companies. That being said, we can’t do it without your help. Maybe you have a box from the shop that you haven’t looked in for years? Perhaps you know a shop owner that is also a hoarder? This is where we find historic gold (literally and figuratively). So, please visit the Expo floor booth, ask us questions, give us feedback. This is your history! This is your exhibit.

Point 79: What a Year Can Do – Revisiting Al D. Scholars from 2016

Comments Off on Point 79: What a Year Can Do – Revisiting Al D. Scholars from 2016 read Awards & Recognition, Conference, Issue 79
Maree Fowler, 2016 Al D Scholar
(with Caitlin, APP Administrator)

How time flies, with this year’s APP Conference #app2017 fast approaching there’s no better time than the present to reflect on the past year.

Since attending as an AL D scholar last year, I feel like a new me in my piercing room. After coming  home  and having the confidence to try new techniques, explain things better to clients and suggesting changes to better the daily running of the studio I have found a new confidence that only could have happened because of Conference last year. Getting the opportunity to talk to fellow piercers and the vendors of companies whose jewellery I had admired for the longest time, building friendships, and the chance to network is a wonderful experience.

Since returning I have successfully become  a member of the UKAPP. I’m also a part of the UKAPP online team, running the social media and promotion alongside Seb Wolfe, of which  I am so proud of.

If I have any advice for this year’s scholarship winners, I’d say do not underestimate yourself. You can achieve anything you set your mind too.   You already have, by applying and being successful in gaining a scholarship to conference.

It truly is life changing. I can’t wait to return and see you all in  June.


Jane Absinth, 2016 Al D Scholar

Recalling my first Conference, I have this amazing warm feeling. As we were prepared for the event with the video-chats and info materials, I had the feeling it would be REALLY OVERWHELMING.

But to my pleasant surprise everything went smoothly and was not so frightening at all! Now I have a very special extension of my piercing family. Everyone I met, from the every other part of the world was just as amazing and friendly as you could imagine.

I arrived a couple of days in advance to have enough time to fight the jetlag, but it did not work and I just fell so deep into sleep that did not even hear my roommates trying to get in to check on me, even when they called security. I can only imagine what they thought about me (first time in Vegas, etc…).

I could not have asked for a better roomie than Angie and some colleagues from Germany, who showed me everything. This is how it works: you share your experience to help the newcomers, to not be immediately overwhelmed and get lost in the casinos I am not a party monster and am relatively calm so I found me and Angie were the perfect roommate match!

I had prepared myself for some really crazy hard things during my volunteer hours at the Conference, but I seemed to get along with it pretty good. Except one day I was working the door with John Robberson and he saw my break down coming and he immediately jumped in, offered to take me to the office, where I burst into tears—haha, so well prepared! 🙂 But we Russians are pretty tough, everything was fine, just my eyes were wet because of the air conditioning. I found this very situation a perfect example of our volunteer family and how it should work—ready to give all your support to the person near you.

So after all is said and done, the first and the most important piece of advice I can give. Don’t get stressed! In fact, everything is gonna be fine, you will have the most beautiful and caring people around you whenever you need anything. And moreover, it will be probably the most exciting week of your whole year: so many new things, knowledge, amazing chats with colleagues and even some relaxing at the pool. Oh and stay hydrated and don’t forget to eat! 😉

Angie Dogspot, 2016 Al D Scholar

It has been nine months since my visit to Las Vegas and the 2016 Association of Professional Piercers Conference, but it feels like yesterday. The nerves and the uncertainty I had, the experience of traveling so far alone, it was all worth it.

The welcome I got from Caitlin when I arrived late in the evening, showing me the room, while my roommate, Jane, was so asleep, we called security to make sure she was ok, oops that jet lag can be a real bummer.

It was comforting knowing she had been there a few days, and I was  really  happy that she already had a lay of the land. So she showed me around, letting me know where to find things, like Starbucks, very important! We got along perfectly, and she introduced me to so many new people.

The week flew by. I learned, met new people, laughed,  enjoyed  every  minute.  I  hate  to say I must miss all of it this year, but am more than looking forward to all the pictures and messages you guys will post. I will simply imagine I am there with you.

If I had to give our new scholars any advice it would be don’t be stressed as long as you listen and care for your body, it will be fine. Take it all in, enjoy your time with your new family, and say Hi from me.

Hope to see you all at #APP2018

Point 79: The 90s

Comments Off on Point 79: The 90s read Industry History, Issue 79, Lifestyle
…FORGET THE REST THERE’S NOTHING ELSE BEYOND THE BODY…
Brian Skellie

THE NINETIES
COMPILATION BY KENDRA JANE B
The Point Editor

“What can I say about the nineties? Those ten years shaped and influenced the rest of my life more than any other decade I have experienced. I graduated high school, had my first serious boyfriend, went to university, lost my virginity, found my fem- inist voice and became a regis- tered voter, lived on my own for the first time, and got my first body piercings.” —Kendra Jane B.  

“The early 90s were the golden years of ‘celebrity piercer.‘ Recognized piercers were treated like rock stars. These ‘good ol’ days’ weren’t ‘better times,’ but they were certainly more wild.”—Paul King

“The 90s were my coming of age in several ways; both as a young man and as a piercer.”—Luis Garcia

“The 90s was when I first discovered music, sex, and body piercing (in that order). I saw pierced nipples on MTV in 1995, and here I am now.”—Cody Vaughn

“My formative years were in the 90s. In 7th grade I heard “Smells like Teen Spirit,” and it’s impossible to explain how much influence that one song had on the rest of my life. By 1999 I had graduated high school and begun my career as a body piercer.”—Jef Saunders

“It was anarchy really? No rules, just putting needles anywhere you could grab. It was equal parts awesome and ridiculous.”-Ryan Ouellette

Whether showing off by the pool or volunteering for the APP, Brian Skellie’s passion for our industry hasn’t changed since the 90s.

Conference has come along way since the 90s but if you look hard enough you might see some familiar faces, ones that still make our Conference great, decades later.

Point 78: Fundraising for the BPA – Gene Gowan

Comments Off on Point 78: Fundraising for the BPA – Gene Gowan read Body Piercing Archives, Issue 78

My name is Gene Gowen. I am a proud Member of the Association of Professional Piercers  and the Manager for Oculo Visitant Gallery, located in Oneonta, NY.  Oculo is a sister studio to Hand Of Glory Tattoo and The End Is Near Body Piercing in Brooklyn, NY.

Like the rest of our membership, my first introduction to the Body Piercing Archive was during the 2015 APP Conference. I spent that week attending classes and the jewelry exposition. However, I continually found myself filling my free time wandering around the BPA exhibit. The Sailor Sid collection – as well as the entire BPA display that year – was a great place for us all to gain a very important historical perspective on the work we do. It was also an incredible expression and display showing our industry’s gratitude for the work, efforts, and struggles of those who did so much to pave the way for the rest of us.

Every time I visited the BPA exhibit that week, I saw the importance and purpose for an official archive. While sitting in the Member’s Meeting, and after talking with Paul King, I began to understand the challenges this fledgling non-profit organization would face, even falling under the umbrella of the APP.  Not knowing what, if anything I could do to contribute, I hesitated to volunteer.  After a week of pondering the idea I finally mustered up the courage to ask Paul if there was anything I could do to help the efforts for the Archive. After many conversations back and forth I am proud to announce that I am now responsible for generating fundraising items, to be used on behalf of the Body Piercing Archive.

I spent the remainder of 2015 and the first few months of 2016 working on gathering items that we could use in our fundraising. The idea was simply to create something that would be historically relevant to our industry, while still being something that the  average Conference attendee would be interested in and be able to afford.

Our first tangible  products were a series of memory quilts, bags, and cases. To make these items, we used shirts from piercing studios, jewelry manufacturers, and past Conferences that had been collected or donated. These items were made in a collaborative effort between my mother and myself. This project became a way to contribute to the APP and also a way for my mother and I to work together on something.  These were presented at the 21st APP Conference in July of 2016.

As the 2016 Conference drew to a close, I once again approached Paul King. This time to ask if I could continue to generate fundraising donations for the BPA. He was kind enough to not only allow me to continue my work, but also invited me to become a permanent committee member for the Body Piercing Archive.

I am so proud to serve as the current Fundraising Coordinator for the Body Piercing Archives Committee. As we approach the 2017 Conference, I am once again back to work on our fundraising projects. Just as with last year’s donations, I will be using iconic shirts from within our industry as the source material for our fundraising items, but this time I’ll be doing things a little differently. Throughout the inevitable new evolution of the BPA our fundraising efforts, and our end goal remains the same; the best way to honor our past is to never forget it! Where we come from has its place in our world today and we will continue to collect, celebrate, and share this collective history. Always remembering that where we came from, has its place in our world today!

 

Point 78: BPA: Silver Anchor – Shawn Porter

1 Comment read Body Piercing Archives, Issue 78

Editor’s Note: This article was compiled by Kendra Jane Berndt from existing sources written by Shawn Porter. In addition to writing for Modblog, Shawn also edits the Scarwars site, the more frequently updated Occult Vibrations tattoo blog as well as his personal diary at Sacred Debris. Without his collection of writings, photographs, and personal accounts much of the history of body piercing would not be documented and archived as it currently is. I would like to thank Shawn for his continued work, as I was only able to compile the following information because of his work.

Zephyrhills, Florida was first incorporated as a city in 1914. According to the 2000 Census it was home to 10,833 residents, many of whom were over 65 and retired. It’s close to Tampa and to my hometown of Plant City, and can boast to being the birthplace of several famous NASCAR drivers, an American Idol finalist, and notorious Ghoul Carl Tanzier.

It was also, for a few years at least, the Body Modification capital of the world.

Far from the cultural meccas of the West Coast, Zephryhills was where advanced body modification pioneer Mr. Jay (Jack Yount) settled after his wife passed away and he retired from American Standard Plumbing, where his only full apprentice Mike Natali lived and where famed ‘Modification Doctor’ Ronald Brown made frequent visits for underground surgery. It  was also the home base of Big Ed Fenster and the Silver Anchor Body Jewelry Company.

At the time finding body piercing jewelry was no easy task. In the 1980s and early 1990s manufacturing companies were few and far between. It was not available at every mall or website, and most tattoo shops didn’t have piercers to buy it from/install it for you. The Gauntlet, Spain’s Customs, Pleasurable Piercing, The Good Art Company, Toucan for gold, Wildcat in the UK, and Fenster’s Silver Anchor were the big names at the time. Pre-internet. Some had catalogs while others had stapled and xeroxed price sheets, included with your order. When I first started buying from Silver Anchor they didn’t even have a retail price list since they only served wholesale clients. Big Ed Fenster – a nudist, swinger, and friend of both Jack and Sailor Sid Diller – owned the business. Silver Anchor shared its name with Sid’s Ft. Lauderdale tattoo studio and was located in a small house that served as the office and Ed’s living quarters. There were a few satellite trailers where the jewelry was manufactured.

A jeweler at Silver Anchor, circa 1980s.

Twenty something years later I still contend that Silver Anchor produced the finest quality body jewelry of all of the companies that were around back then. Open to interpretation I know, but during their “good years” with Mike Natali as GM and his partner Chuck as shop manager they put out top notch large gauge jewelry that had a mirror finish that I’ve never seen rivaled. Chuck was one of the few jewelers who, by hand, could produce a ring for a P.A. in 1/2” stock with an inner diameter of 1/2” with a threaded 5/8” ball that fit perfectly. Sure, some of their output would make a devoted APP acolyte cringe; the 00g externally threaded barbells I had made as a present to myself on my 17th birthday would likely cause a panic, but the threads were buffed for easy insertion and years later when I finally gifted them to a friend they had retained a perfect finish.

In my time visiting the shop – with Jack at first and then later to spend time with Mike and Chuck – it was always an adventure. My brother and I would meet up with Brian Skellie, Kevin Covella, and Rob Moore, maybe pack a few orders (when I first started going I was 16) and be in awe that we finally found people who ‘got’ it. Sometimes we’d continue on to Jack’s house and document a modification procedure, meet some of his out of town friends, or just sit in the pool or hot tub and enjoy the company. The shift was taking place quickly from an older gay demographic to younger people who were taking on modification as a culture and not a kink and Jack was grooming us to help bridge the gap. Visits to Silver Anchor had them asking us questions about making ‘earlets’ since more people were stretching their lobes and despite having made custom 1/2 question mark shaped nipple jewelry they had never seen a stretched earlobe before mine.

You have to appreciate dealing with Ed – whose entire history was with piercing as a sexual thing being able to make some of the most complicated “u-tubes” imaginable, but being completely vexed by the mechanics of a plug for stretched ear lobes. U-tubes were urethra tubes, which later went on to be universally referred to as ‘Prince’s Wands’ and Ed specialized in them. I remember sitting at the desk one day packing orders and seeing this MONSTER of a tube in his inbox (back when the inbox was actually a box and not an email account) that he had made for himself. At the thickest it was a full 5/8″ with 1″ balls and 4g posts for his apadravya. I remember thinking that it looked more like a billy club than a dick accessory. Ed looked at me sheepishly and said “my girlfriend likes me to wear this when I fuck her.”

Emil Gundelach, Big Ed Fenster, and Mev Chapman (seated)

Ultimately, under Mike’s direction Silver Anchor became a powerhouse of a company. At the time it was a seller’s market, and with body jewelry being as rare as it was, paying over $20 wholesale for a 12g ring wasn’t uncommon. When things got too big the stresses started to appear and eventually Mike and his partner moved on to start Bravo! Body Jewelry. Several of the jewelers Ed had hired did the same, and before long over saturation of a niche product flooded a small area. Tattoo shops started selling body jewelry. Tampa, the nearest major city to Zephryhills, saw a piercing only shop open under the name of Leather Tiger – that’s a story in and of itself, with a ‘head piercer’ who had to have PFIQ’s “Pierce with a Pro” open when he’d do a piercing. Once Jack Yount passed away things mostly fell apart.

In time Silver Anchor closed it’s doors. I’m not sure what happened to it’s back stock or employees. I’m not even sure what happened to Ed Fenster. But I still have a handful of my Silver Anchor jewelry in their original bags that I keep for old times’ sakes.

Here’s a video featuring Ed (with very little clothing, sterile or aseptic technique, or gloves – remember when it was filmed) that I posted on Modblog back in 2008. It’ll hopefully give you a glimpse into the sexual nature of pre-1990s body piercing/modification.

It must have been about 1991 when I first met Mike Natali; two decades later and we’ve taken to calling our first meeting ‘guiche day’ as both of us were at Jack Yount’s Zephyrhills, Florida house to have ours pierced when we were introduced and became fast friends. Mike became an older brother/uncle figure to my brother and I. Under his leadership, Ed Fenster’s Silver Anchor body jewelry company experienced massive growth and his own Bravo! Body Jewelry set a high bar for the companies that followed.

In late August I traveled down to Tampa to reconnect with Mike and to record an oral history with him about his introduction to Jack and Ed Fenster, his time at SA and Bravo and his career as a body piercer. The videos need to be edited and a transcript made, but it was really great to spend the afternoon with him and get his story told.

Editor’s note: When I spoke with Shawn in February of 2017, these items still required transcribing.

Point 78: Confessions of a Funeral Director – Angie van Dijken

1 Comment read Issue 78, Lifestyle

While I was growing up, my parents started their own funeral business. My dad was a sacristan and had several jobs to make it happen. In those times, we were stereotyped as crows who wore top hats and long, black frocks. My mom was the one with all the necessary licensing and qualifications, but she wasn’t allowed to perform funerals. The industry was accustomed to funeral directors being men, so initially my mother worked mostly behind the scenes. In this farmer’s region, change is not accepted quickly. Being the first female funeral director in the area, it was difficult for my mother to prove herself to others in the funeral business locally. We were viewed as the competition, rather than colleagues or friends. As an example, a group of pallbearers were shared between several undertakers; we were often last when it came to planning. As a result, we were often short on people when pallbearers were needed. It was a constant struggle and respect was not easily earned. Yet, my parents persevered and built a name for themselves in the region.


As a kid, I always helped out after school to earn extra allowance, so I already knew the ropes. When my parents expanded the business with a new hearse, my dad asked me to become the driver. At the time, I had no formal education and was working as a bartender; I took his offer. Despite my past involvement with the industry, I had to prove myself to the men who drove hearses for other directors, similar to what my mother had to do. As a young woman in the role normally assumed by men, I worked hard to earn that respect. They saw how well I could handle the car – I could turn, twist it in any corner or small road. The competition was still intense between funeral directors. No one would offer any guidance, and even though people are free to choose their funeral homes, if rival directors noticed you were encroaching on their territory they would go so far as to slander you to potential clients.

After over eighteen years of working as a licensed care and body restorator and manager of the company, when the time came my brother and I didn’t want to take over the business. We grew up in the field, but it was never the career either of us would have chosen. We stayed at our jobs until our mother retired in 2012. In preparation for her retirement, I started to seek a new career path and began an apprenticeship at a local tattoo shop in 2010. Tattoos and piercings always inspired me. Even though I had to hide my body art, I loved having it and always dreamt about owning my own shop. It might be weird to say considering my previous line of work, but I guess I have always had an interested in working with bodies.

So I started to seek and absorb every piece of information that I could find on piercing in an attempt to gain as much knowledge about it as possible. I quickly established that I couldn’t find much about it in Holland. Thankfully, the world seems a whole lot smaller thanks to things like the internet and Facebook. I started to read all kinds of educational forums and websites, as well as befriend other piercers via social media. The longer I dug around, the more amazed I became in regards to this industry. Colleagues have been very friendly, taking time to answer any questions I have. I’ve sent countless messages through Facebook and gotten many helpful answers from so many people. I was nervous to attend my first BMXnet Conference because I didn’t know anyone, but again, people were friendly and caring, right from the start. Piercers are genuinely interested in you and open for a conversation, which is so much different than what I was used to from the funeral industry.

After almost seven years of piercing, meeting many more people, and learning what they all do to help the industry, I’m still impressed by it. Colleagues work together, educate each other, and share information, no matter who you are. Whether you’re just getting started or you’ve been a piercer for years, there’s always someone that will cheer for you or push you harder to reach your goals. In our industry, people will make you feel at home while reminding you that if you stand still, you don’t get anywhere. If you really want to get somewhere you need to work hard and fight for it. However, most piercers understand that it’s a whole lot easier if you have help. I know there are many different industries out there and competition can be hard, but after comparing my experiences in these industries, I’m happy and proud to be a piercer!

 

Point 78: Piercing Statistics – James Weber

1 Comment read Business Practices, Issue 78, Statistics

For several years, adult video streaming site PornHub has released statistics on the viewing habits of their users. Wondering what search terms are most popular with online porn consumers? What country has the highest percentage of female viewers? Who the most-searched fictional movie characters are? How much viewership dips during the Super Bowl? Want to know how each of last year’s Presidential debates affected porn viewing in the United States? It’s all in PornHub’s 2016 Year in Review. Regardless of your attitudes or tastes regarding adult films, it is fascinating to see a snapshot—albeit from a single, English-language adult site—about adult video viewing habits worldwide. In this spirit, we decided to take a look at our own 2016 piercing statistics for the services we offer at the studio. While we don’t have access to the tremendous user data and demographic breakdown that PornHub does, we can easily break down the number and type of services we provided in 2016 through our POS system.

First, it’s important to note that new piercings aren’t the only service we offer; we change jewelry and stretch piercings for clients, free of charge, regardless of whether the original piercing was done at our studio. (Just tip your piercer!) It’s a continuing service for our returning customers, and a bit of outreach to customers we haven’t pierced—at least not yet. As a result, we did a whopping 4,062 jewelry insertions and piercings stretches in 2016. That’s 338.5 jewelry insertions per month, a little over 78 per week, and on average over 11 per day—and that’s in addition to clients we see for piercings. In 2016, 32% of our services were jewelry insertions, with piercings making up 68% of what we did last year.

2016 Total Piercings, by Type

In total, the piercers here at Infinite did 8722 piercings in 2016. This works out to an average of 727 piercings per month, 168 per week, and 24  piercings per day. If you add in our 4,062 jewelry insertions and piercing stretches, that comes to an average of 1065 procedures per month, 246 each week, and 35 clients per day, every day!

After jewelry insertions, the top five services we performed for clients were, in order: nostril piercings, nipple piercings, outer helix piercings, earlobe piercings, and then septum piercings.

Repeating the results in 2015, nostril piercings were the most popular service we offered in 2016.

We performed 1690 of them, just behind our 2015 number of 1697 nostril piercings. For the second year in a row, the nostril piercing is king—or queen, really, since the overwhelming majority of our nostril piercing clients are women.

Our second most popular piercing is the nipple. In all we did 333 single nipple piercings and 637 double nipple piercings—making for 1607 nipples pierced in 2016. Not surprisingly, in third and fourth place for most-requested piercings in 2016 were outer helix piercings and earlobe piercings, with 1092 and 1070 performed respectively. Rounding out the top five was septum piercings, with 637 done in 2016.

You can see a breakdown of everything we did in 2016, below:

Two piercings absent from this year’s list that were on last year’s are tongue webbing piercings (we did eleven in 2015) and cheek piercings (we did four that year). This could be because people didn’t request them, or the piercing staff talked clients out of them. (They are both problematic piercings: the tongue webbing for keeping it from migrating; and cheek piercings for getting them to heal.) Or maybe it’s a little bit of both.

Ear Piercing Numbers

It’s no surprise that a lot of what we do are different ear piercings. The breakdown of ear piercings done in 2016 is below:

We did 3,785 ear piercings in 2016. This works out to over 315 ear piercings per month, almost 73 per week, and an average of 10.3 ear piercings every day. These accounted for approximately 44.4% of total piercings.

Facial and Oral Piercings

We performed 2427 different non-ear facial piercings in 2016, including nostril, septum, eyebrow, and bridge piercings, and 312 oral piercings, including lip, labret, beauty mark, philtrum, and tongue piercings. Facial piercings accounted for approximately 28% of total piercings, while oral piercings accounted for under 4%.

Genital Piercing Numbers

Lastly, we performed 330 genital piercings in 2016: 217 female genital piercings, and 113 male genital piercings. Measured against our total numbers, genital piercings account for just under 4% of our total piercings.

The most popular female genital piercing, by a large margin, was the clitoral hood piercing—it was number eleven on the overall list of most popular piercings—with a surprising five Princess Albertina piercings done last year. The most popular male genital piercing was the Prince Albert piercing, followed closely behind by the frenum piercing. Robert and Ed also inserted fourteen genital beads on nine different clients.

Piercing Totals by Category and Piercer

How does this break down by category? Facial piercings account for 28% of what we did last year, oral piercings 4%, ear piercings a whopping 44%, nipple piercings 19%, genital piercings 4%, and navel piercings a small 1% of our totals.

It goes without saying that we do a lot of piercings. We’re not the average studio though. We’ve been in business over twenty years, we have an amazing staff and reputation, and we’re also in a large city (the fifth largest in the United States) without a lot of competition. (Restrictive zoning regulations limit the number of tattoo and piercing studios in most areas of Philadelphia.) As a result, we’re easily one of the busiest piercing studios in the U.S., and these numbers are in no way indicative of the volume of clients seen in an “average” studio, if there even is such a thing, so these numbers shouldn’t be seen as representative of the volume of services performed at other studios.

We have four piercers on staff—with two scheduled together on weekdays and all four scheduled and rotating through weekend shifts—with various guest piercers helping us out during any staff transitions and/or during extended vacation times with our regular staff. If we track the piercing totals by piercer, you get a breakdown of the percentage of piercings performed by each member of our piercing staff. Robert and Andru both saw a quarter of last year’s clients, with Eduardo seeing slightly less. (As head piercer at the studio, Ed’s responsibilities often mean some of the other piercers are seeing clients while Ed is taking care of other pressing matters at the studio.)

We had a few months at the beginning of the year, between the departure of John Logger and the hiring of Zach, when we had quite a few guests seeing clients at the studio. You can see the breakdown with the accompanying chart.

Our Clients, by Gender

Lastly, who are the people coming in for our services? Unfortunately, we don’t have detailed demographic data on our clients, such as age or location. We can pore over release forms for much of this information, but that is prohibitively time-consuming. What we have done, though, is go through last December’s clients’ forms to determine the gender breakdown of our customers. While it’s obvious more women than men come in for our services, it was surprising to find out just how big the discrepancy is. An overwhelming percentage of our clients are women, in reality just under 90%, while a little over 10% of our piercing clients are men. This also includes our numerous trans clients. (This is why we refer to “female” or “male” genital piercings, but break down our clients between “men” and “women.”) We also have quite a few clients who identify outside of the gender binary, but at this time their numbers are few when compared to the total client numbers.

In contrast to our lack of more detailed information on our clients, Facebook has excellent (insidious?) tools for demographics. Through our page analytics, we’re able to get an age breakdown of our Facebook fans: 50% are aged 25-34; 22% are aged 18-24; 17% aged 35-44; 8% are over 45 years old, with less than 3% under 18 years old. Unfortunately, this most likely says more about Facebook’s audience than ours.

Whew! Congratulations if you’ve made it this far. Statistics can be either fascinating or tedious, and we hope we’ve presented these in enough of an engaging way that everyone can geek out on these numbers as much as we did.

 

Point 78: Reducing Your Carbon Footprint in the Piercing Industry – Kendra Jane B

1 Comment read Business Practices, Issue 78, Lifestyle

The idea of being a more environmentally conscientious business is not new, although it is not necessarily the first thing you think of in reference to tattoo and piercing shops. At home maybe you are already living a greener life; upcycling, sorting your curbside recyclables, and buying your food locally. Meanwhile at work, the computer stays on all night, you use only one side of printer paper and the climate controls keep it a constant 68 degrees all year long. It’s easy to let the green routine slide at work, since it’s not technically your space. However, you may fall on the other end of the spectrum, being the shop’s outspoken green warrior. The nicest thing about working towards more sustainable business practices is that these changes can be eco-friendly while potentially reducing overhead costs. So even if the benefits to the planet are hard to see, those benefits to your bottom line may be more visible.

It is hard to know where you can improve if you don’t take a measure of where you are currently. Some areas of your shop may be very green, while you may have room for improvement in other areas.  Rather than just going into this with guesswork, I would encourage you to keep measurable data on how well you are doing in the sustainability realm. The simplest way is to use any one of many online carbon footprint calculators. Once you have done the calculations you will have a great baseline to work from. Although some of the ideas listed are small and easily implemented, others are larger and much more in depth undertakings. This means that it is important to remember this is not an all or nothing scenario and in fact each small thing you do to create a more sustainable shop environment will add up over time.

Let’s start with the physical environment and structure of the studios we work in and own. This can be as easy or in-depth as you want it to be. On the simple and easily accomplished end of the list you can start with switching to LED and other energy-saving light bulbs; even a small change like this can create a measurable difference in your building’s energy usage. The shop can purchase energy-saving models of office equipment, such as Energy Star-approved computers, LCD monitors, printers, and photocopiers. When your electronics have reached the end of their life, make sure to recycle them through e-recycling companies or manufacturer take-back programs. Make sure the option you choose has some sound data-wiping procedures in place to keep your data secure.

You aren’t working all hours of the night (at least I hope not), so why does your computer need to be on? Turn off everything you possibly can before you leave the office each day. Make sure to keep lights off in unused rooms throughout the day and turn off all lights when leaving. This can be simplified by installing motion sensor light switches where applicable, or consolidating electronic plugs so you are able to turn off minimal power strips or switches at the end of the day. Make use of power management options on electronics, such as programming the computer to turn off automatically at a certain time each night, just in case it is forgotten. You can also set your monitor to turn off after a few minutes of inactivity. And never leave things like cell phone chargers plugged in when you’re not using them. They still draw energy, regardless of whether there’s anything plugged into them.

One of the easiest things an office can do to reduce waste is to keep an eye on paper. Paper makes up about 35% of the waste stream – even though it’s one of the easiest materials to re-use and recycle. You don’t need to print every e-mail. Just organize your inbox to make e-mails easier to find and reference. You can encourage others not to print unnecessary paperwork as well. Make back-up copies of important files and keep them on an external drive or cloud storage, instead of storing boxes of paper files. When you do need to print important documents, make sure you use a sustainable paper, and set your printer or copier to print on both sides of the page.

The idea of going paperless is still a future reality for many places. That being said, many shops throughout the world have successfully gone to paperless options for waivers and aftercare. There are well known programs which will allow you to sign PDF files digitally, as well as create PDF documents with signature fields for clients to sign. There are also different digital programs made specifically for tattoo and piercing shops. In fact we even offered a class taught by Alicia Cardenas at our 2015 APP Conference about going paperless.

Second to the paperwork we create in our shops is the paper that just shows up. Junk mail may be one of the most wasteful things known to man. There are free services that will remove you from mailing lists, in hopes of eliminating waste before it starts. If recycling bins are not already easily accessible, this can be another quick, easy office upgrade. Put them near water coolers and next to the photocopier.

Another super easy addition to your sustainable shop arsenal is a digital thermostat with program functionality to lower the temperature when no one is in the shop. Take your heat conservation the extra step if your shop is located in a climate that would benefit from some winterizing; seal windows and doors so heat or cold air is not escaping and seal gaps in floorboards.

If studio structure improvements are possible, there are many things that can be done to increase the building’s energy efficiency. Install insulated windows for better temperature regulation. Look into a tune up for the heating/cooling systems to make sure they are operating at peak efficiency. Buy energy-saving appliances that are Energy Star-rated or look into upgrading old equipment like inefficient boilers or furnaces. If you’re lucky enough to be able to afford a shop remodel, go green from the floor to the skylights. Use eco-friendly flooring options made from renewable or recycled materials. Use sustainable fabrics made from hemp or bamboo for window coverings, or get them second hand. Lengths of bamboo make great curtain rods, too. The sustainable options are only as limited as your imagination.

Now that we have looked at a few simple things (and a couple more involved as well) let’s step outside of our own shop and look at what our neighborhoods and cities offer. Working with other like minded businesses to support and cross promote one another is a great way to not only decrease your carbon footprint, but to increase your business. As an added bonus, you’ll be building great relationships. Chances are, there are businesses in your area that are also trying to improve their sustainability. Network with them and use their services when you can. Part of being a green business is ensuring that your supply chain is green too. Seek out green vendors for your business needs, whether it is printing business cards, hosting your website, or manufacturing the products you sell.

Of course there are always additional steps you can take to make any shop more sustainable, and the only way to make progress is to know where you’re headed. It is important to keep up with environmental news and green business trends to identify areas you can improve on. Making checklists of green business practices to implement and setting deadlines can ensure that things get completed in a timely manner. As you make changes, small or large, it is important to keep measuring this progress. As you make a major change, review energy consumption reports of the building and re-evaluate using carbon footprint calculators. It’s easy to get gung-ho about being greener, only to have the efforts fall by the wayside when a busy time hits. Create a positive environment where positive change and growth towards sustainability is embraced even in an industry where being disposable is encouraged! Revel in the many ways we can work to reduce our carbon footprint.

 

Point 78: Financial Sustainability for Your Business – Christina Shull

1 Comment read Business Practices, Issue 78, Technology

Business sustainability in the piercing industry generally requires financial planning, unless you plan on living with your parents for the rest of your life or you have landed a sugar daddy or mama. Knowing and doing what it takes to keep your finances in order is important. Regardless of whether you are a staff member or the owner of a studio, both positions require a healthy cash flow and good money management skills. I am going to lightly touch on a variety of financial planning topics that apply to everybody in the piercing industry and I encourage you to use this article as a jumping point to explore these topics and start working towards better financial success.

Understanding your cash flow is as important for staff members as it is for business owners, although hourly or salaried employees do have an advantage in this due to having an income that can be more steady and predictable. It is crucial that you truly know how much money is coming in and how much money is going out. The understanding of your income to output is necessary to start budgeting and improving your financial situation. Take the time to estimate what you might spend on various purchasing categories and then compare that to what you ended up spending. You will probably be very surprised to find out how much you really do spend on certain things.

Some examples of different expenses as an individual or business owner can include:

Business:

  • Inventory
  • Piercing supplies
  • Janitorial items
  • Payroll
  • Office supplies
  • Advertising, printing  

Personal

  • Groceries
  • Gas
  • Medical bills
  • Pet care/child care
  • Clothing
  • Entertainment and dining out

Both Personal and Business:

  • Rent
  • Insurance
  • Utilities
  • Loans
  • Telephone
  • Internet

Tracking your current spending habits can be done in a variety of ways. I can tell you from personal experience that the various apps available are easier for tracking personal spending. They are just so much simpler to use than trying to keep track of your spending habits on paper. I have tried a handful of different apps and discuss my two favorites below. There is no excuse for not trying out one or both of these apps, because both are available as free downloads.

Mint: Personal Finance, Budget, Bills & Money – This application is offered by the makers of Intuit and TurboTax, and if you have ever used programs from either company, you know that many of their products are straightforward and easy to use. This program provides a more complete picture of your finances by bringing together your bank accounts, credit cards, bills and investments so you can get an overview of where you are at. There are also some great features such as staying up to date on your credit score (and getting pointers for how to improve it), bill payment reminders (to decrease the likelihood of being late on a payment), and the ability to create budgets. My favorite thing about this program is that you can sync your various financial accounts with Mint, so your financial transactions are automatically updated and you only need to manually enter cash transactions.

Every Dollar: Budget, Manage Money, Track Spending – This application is offered by money management professional, Dave Ramsey, who is one of the leading experts on financial planning for retirement and eliminating debt. This is a great program for budgeting, and I love the ease in which you can view how your monthly spending was planned, compared to how much has been spent and how much is remaining. However, you cannot sync this with your financial accounts unless you pay a $9.99 monthly subscription to EveryDollar Plus. I like the formatting and ease of entering and editing transactions a little more in this program.

Overall, I personally favor the Mint program more due to the free financial account syncing and additional features offered.

Once you have a sense of how much money you are making versus how much you are spending, you can start budgeting. I know budgeting sounds boring, but trust me: it is going to make a world of difference in your financial future. It is easy to casually spend money as things come up. Planning your spending for the month makes it is much harder to randomly spend money, allowing you to strategically cut from one or more categories as necessary. For example: you will be more likely to think twice about blowing a hundred dollars on things you don’t need when you start deducting that amount from your grocery money. When you have the basic budgeting down it is time to start adding in some new expenses that might not be in your current budget. Putting money into a savings account monthly or even bi-weekly is one of the easiest things you can do to start creating short-term financial stability. Having an emergency fund can be vital to staying on track financially if you experience a setback. These emergency savings can keep you from going into debt if you end up with unexpected medical bills, home or auto repairs, sudden unemployment, or any of the other stressful surprises that life can throw your way. When I first started my business, I was hardly paying myself because I invested most of my business income back into my studio. Even then, I started by setting aside $50 a month. Later on,  I bumped it up to $100 a month, which wasn’t missed much from each paycheck even though I was only paying myself a small salary.

Setting aside money for your taxes is another crucial part of your budgeting and planning. Whether we are talking about individual or business taxes, it is a wise decision to set the money aside for when they are due. If temptation to spend the money is too great, there are a handful of ways to minimize the temptation. Increasing the amount of taxes that are deducted from your paycheck is the easiest way to have your taxes paid in full at the end of the year or at least get close. Maybe you’ll even get a return! If the money is taken off your check before you even cash it, you won’t have to worry about the money burning a hole in your pocket. This works well for hourly employees and salaried workers alike, and is very easy to setup and update as needed. Since direct deposit can usually be setup to transfer money into multiple accounts, I personally have my salary automatically deposited into two separate accounts. Every two weeks, one account gets half of my mortgage payment and the other account gets the rest of the money. This allows me to always have money set aside for when my mortgage is due. If you’re doing the math, you’ll realize that I am also able to make one additional full mortgage payment a year on this system, which has a very positive impact on my loan principal, especially early in the agreement. Having money automatically transferred into savings, or into an account for taxes, is a great way to avoid the temptation of spending the money. Talk with your accountant about paying quarterly or even monthly if you are not currently required to do so. This is especially helpful for independent contractors and certain business entities that only need to pay their taxes after the end of the calendar year. These smaller and more frequent payments can feel more manageable and attainable to many people.

Eliminating debt is a big aspect of financial success and happiness. Budgeting and planning is the most effective way to start chipping away at debt. You can find a lot of wonderful and manageable tips on eliminating debt through a wide variety of books and programs. On a very minimal salary, I paid off tens of thousands of dollars of debt that I had acquired before I became a business owner. I was also able to use these techniques to improve my financial situation enough to purchase a home less than two years after I opened my business. There are many different approaches and theories for the best way to pay off debt and these techniques alone could be an entire series of articles.

Want quick suggestions? Create projections and plan accordingly. Don’t let your tax burden at the end of the year be a total surprise that results in scrambling to come up with the money. If you are a business owner, you are most likely required to pay taxes quarterly or monthly, as mentioned above. If you are an independent contractor, you should be planning for when you need to pay your taxes. Talk with an accountant, SCORE mentor, tax advisor, or other professional who can help you figure out how to project your estimated taxes and how to measure the projections throughout the year.

The big finale to this article is a very long and daunting subject that would need much more time to cover extensively. Thankfully, you can attend a course at the 22nd annual APP Conference this year on the subject: “Do Piercers get to Retire? Financial Planning 101 for our Industry.” Retirement planning is crucial in an industry that does not have retirement plans offered commonly as a benefit. I hope to see that change in the future and personally have retirement plans for my studio staff written into my ten year business plan. However, until the industry starts offering retirement plans, it is up to each of us individually to plan for our retirement. I encourage you to sit down with a financial advisor and talk with them about how you can get started investing in your future.

There are plenty of resources available to help you come up with a financially successful plan, including a plethora of information on the internet, investing and financial planning classes, countless books and programs, and various business professionals. Talk with friends and colleagues as well, maybe they have some great ideas and insight that you can adapt. It is never too early to start working towards a brighter financial future!