Posts tagged app brochures and pamphlets

Point #62: Making Safe Piercing Viral — Part Three

1 Comment read Social Media & Safe Piercing

Julie Taylor headshotApril Berardi headshotBy Julie Taylor and April Berardi, with support from the Outreach Committee

To find out how piercers can use social media effectively, we interviewed several social media savvy piercers: Jesse Villemaire from Thrive Studios, April Berardi from Born This Way Body Arts, AJ Goldman from 12 Ounce Studios, Derek Lowe from Saint Sabrina’s, Courtney Jane (CJ) from  Saint Sabrina’s, Christina Shull from High Priestess, and Crystal Sims from Evolution.

In this, our third article based on the aforementioned interviews, we look at making social media a part of your daily routine. (Click here for part one and part two.)

But first a word of caution from Jesse:

“Be careful about signing up for all social media and trying to manage them all.  This alone could be very stressful and may require more hours in your day than you are willing to give.  People want answers in a timely fashion, mainly within a 24 to 48 hour timeline is sufficient for email responses; however, some people expect less of a response time from Facebook messages or Twitter.

Only take on what you can handle!

It can become quite overwhelming once you realize you’re constantly trying to keep up with replying to emails and the numerous social networks you have joined.  If you can’t dedicate the time to monitor all these accounts then you should really question why you have them in the first place?  It looks worse on you and/or your business if you do not reply to a message, so make sure you have the time to keep an eye on all the different sites you’ve joined.”

Jesse himself fell victim to trying to keep up with too many social media outlets.  He has since scaled back to the networks that are best suited to his business needs.

The piercers we interviewed spend anywhere from an hour to several hours a day monitoring their social media sites.  Some, like AJ, spend all of their time between clients online whereas Chrissy and Derek may only spend an hour or so a day. (Crystal admits to going in cycles of spending more and less time.) The important thing is to figure out what commitment you can make and what fits into your own schedule.

With Jesse’s words in mind, let’s look at some tips for establishing a routine to keep up with the social media networks you have chosen to participate in.

  • You will want to check for comments and questions from your networks at least once a day.  Ideally, you will upload something to them daily as well.  The more you put in, the more you will get out.
  • Consider checking your social media sites as part of your opening and closing duties, or delegate the task to your fellow studio members, counter staff, or apprentices as part of their daily assigned work duties.
  • Disable questions/comments on social media sites, such as Tumblr or Facebook, if you are having problems overseeing your them. (You can always turn these functions back on when you have the time to maintain them.)
    • Instagram doesn’t really encourage questions so it needs less maintenance. What’s more, since it works primarily from smart phones, it can be as easy as uploading a picture on a lunch break.
  • Generate content by taking lots of photos of jewelry and your studio so that you have things to upload when you need them.
  • Use the Tumblr queue and Facebook activity log to schedule posts.  These tools could enable you to generate a whole month’s worth of posts in a single afternoon.

All this media can be overwhelming to learn and to use. In order to help studio owners and piercers get ahead, below are some simple “How-To’s”— complete with diagrams to help you utilize these time management features.

Facebook
To see your recent and scheduled posts: Select “Edit Page” from the Page Admin panel. A expanded text box will appear. Select “Use Activity Log” to see all posts—past, present, and future.

To schedule a post: Type content, link an article, or upload an image in your status bar. Instead of clicking “Post,” select the clock icon in the bottom left-hand corner. This will allow you to select the year, month, date, hour, and minute you want your post to go live. Once you have entered all of this information, click “Schedule.”

Tumblr
To use Tumblr’s Queue function: First create a post. By default, your post will publish immediately. Selecting the dropdown menu will reveal options to “Add to queue”, or to schedule your post for a specific date & time.

Once you add your first post to your queue, you will see an added feature on your home page. Use this feature to edit, delete, or reorganize your queued posts.

From your Queue menu, you can edit how often Tumblr posts the items in your queue.


Finding a routine may be challenging at first, but don’t be discouraged. It takes time, as well as trial and error to find what works best for you and your studio. Some find it helpful to keep a journal to track their progress; others find networking groups helpful when they are stuck on ideas or just want to compare notes. Once you do establish your routine not only will you be saving time, you will be helping to make safe piercing viral!

And remember: You can also provide content for the APP’s social media sites.  The APP has committee of volunteers dedicated to posting members’ safe and successful piercing pictures to their network of over 15,000 followers. Along with other health & safety related information, photos are a very integral part of the safe piercing experience we want to provide on our media pages. After all a picture speaks a thousand words.

Please join us next issue where we will share some more “Do’s and Don’ts” for managing your social media sites. Until then, be sure to continue (or start) uploading content to your own page, and send your beautiful piercing photos—with your name, studio name, and a little bit about you—to: submissions@safepiercing.org.

Editor’s note: Due to the time sensitive nature of the information provided—and the constantly changing state of the internet itself—some the content and/or screencaps in these articles may become outdated very quickly. For up-to-date information on each of these sites, please view their individual FAQs, tutorial or training pages.

Point #62: The APP Brochures Overview Article Three : What They Are and How to Use Them

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Julie Taylor headshotApril Berardi headshotLou Quino headshotBy Julie Taylor, April Berardi, and Lou Quino

The informational brochures available through the Association of Professional Piercers can be used in a variety of ways to educate the public about safe piercing. To help you better make use of these resources, we have summarized some of these pamphlets in our three part series by outlining the numerous ways in which studios have successfully utilized this vital information.  (See The Point #60 and #61 for more information.)

In this, the last of the series, we will turn our attention to the brochures geared towards minors and to our international users. Remember: The Outreach Committee supplies these brochures FREE of charge to any member interested in doing outreach at a local convention or conference. (If you are attending a convention or conference in your area, please contact outreach@safepiercing.org.)

Brochures for Minors2010brochures
The APP has a series of aftercare brochures which are specifically geared toward minors. These brochures provide young piercees with a simplified, easy-to-read outline on how to take care of their new piercing. These brochures are extremely useful for piercers working with schools or youth groups, as they have been edited with their young audience in mind. They offer more basic text and remove any mention of genital piercings—making them acceptable for use in elementary, middle, and high school presentations.

International Brochures
Reaching people in their preferred language can reduce confusion, help bridge communication barriers, and help to serve as a relationship building tool to gain the trust of varied clientele. For those very reasons, many of the APP’s brochures are also available in Spanish and French. (The North American population contains not one but three recognized national languages; for this reason it only makes sense that the APP publish brochures in all three languages.) This increases both the numbers of piercers and piercees who have access to proper and vital piercing information and allows for more outreach opportunities.

The following brochures were previously discussed in issues 60 and 61:

What is the APP
Picking your Piercer
Jewelry for Initial Piercings
Oral Piercing Aftercare
Oral Piercing Risks
Taking Care of your Piercing (updated from “Suggested Aftercare Guidelines for Body Piercings”)

Conclusion
Studios are always looking for more ways to get involved in their community, to spread the word and to support the APP’s mission.  We hope that you have found new ways to use the brochures to promote safe piercing. The resources provided by the APP are invaluable and, when used by the entire membership, can impact our communities on a larger scale.

To download these as well as other APP publications, or for more information about the APP brochures and other resources, visit the APP’s website. You can place an order on the website or by calling (888) 888-1APP.  You can also access and download web and quality print versions of  PDF files for free.

 

 

Point #60: The APP Brochures Overview Article One: What They Are and How to Use Them

2 Comments read APP Brochures

By April Berardi, AJ Goldman, and Johnny Velez
with support from the Outreach Committee

There is a hefty stack of informational brochures available through the Association of Professional Piercers that can be used in a variety of ways to educate the public about safe piercing. To help you better make use of these resources, we’ve summarized a few of these helpful pamphlets below and listed a number of ways studios have successfully utilized this vital information.

This is the first of three articles about the APP brochures. In this segment, we’ll be discussing “What is the APP?,” “Picking Your Piercer,” and “Jewelry for Initial Piercings.”

What is the Association of Professional Piercers?
“The Association of Professional Piercers (APP) is an international nonprofit educational organization dedicated to the dissemination of health and safety information about body piercing.

Governed by a voluntary elected Board of Directors, the APP is a united group of piercing professionals who freely share information to help fellow members, piercers, healthcare professionals, legislators, health inspectors, and the general public get the best and most up-to-date information about body piercing.”

This newly updated brochure contains the organization’s mission statement (above) and a brief section about the origins of the association. It provides a list of the many publications, products, and educational services you can get through the APP, and there’s also a brief explanation of the different membership levels that are available. Additionally, there is a bulleted list that clarifies what the APP does and does not do within the scope of its efforts.

Studio personnel can give this pamphlet to clients, potential members, and healthcare professionals, and also use it for their own reference. Distributing these regularly reinforces credibility with potential clients and other professionals. These are also great to hand out at conventions and to leave for distribution at other businesses such as retail stores and local health clinics.

Picking your Piercer
This brochure contains a summary of suggested guidelines you should adhere to when considering a prospective piercer and studio. It includes topics such as piercer qualifications, licensing and permits, studio set up and hygiene, autoclaves, and more.

“Your safety is in your own hands, and you need to be an educated consumer. The information contained in this pamphlet can help. Members of the Association of Professional Piercers uphold the standards outlined in this brochure, and your piercer should too—even if he or she is not an APP member.”

These brochures are perfect for anyone who is considering getting a piercing, whether it be a first-time customer or a seasoned collector. APP members are encouraged to bring these brochures to local mall stores, health clinics, conventions, and schools. Members have actually reported sales increases when working with high schools and colleges. If there is a local college in your area, consider partnering with a Resident Advisor (RA) on programs to educate the students about safe piercing. To discourage minors from making uninformed, hasty decisions about their body art, visit your local high schools and drop off these brochures to nurses’ offices and counselors.

Jewelry for Initial Piercings
This brochure touches on the basics of what to look for in initial piercing jewelry. It details the importance of biocompatible materials and goes over the common options. It also discusses different jewelry sizes and styles and covers quality issues including surface finish, and what type of threading is the safest.

“Choosing jewelry for a new piercing is obviously quite different from shopping for a ring to wear on your finger. Because body jewelry is worn inside a wound and is in contact with your internal tissues, only certain products are suitable. The size, style, material, and quality of the initial piece of jewelry all affect your ability to heal. Because the body jewelry industry is saturated with substandard products, piercers and clients alike may forget that cost alone should never be the key factor in your purchase.”

Getting this valuable knowledge out to our client base is imperative for educating the general public. This brochure has been put together to help inform your clients about why they should choose your studio, and buy your jewelry. It is an ideal complement to the “Picking your Piercer” and “What is the APP?” brochures and they make a real impact when distributed together. These work really well for price shoppers, potential clients, and the general public.

Piercers often look for ways to get involved in their communities, support the APP’s important mission, and to spread the information around. We hope that you find these summaries and suggestions useful. The resources provided by the APP are invaluable, and when used by the entire membership, they help us to have a much bigger impact our communities than we could on our own.

To download these, and for more information about the APP brochures and other resources, visit the APP’s website. You can place an order on the website or by contacting (888) 888-1APP.