Interview by Sean Dowdell

Reprinted with permission from InkSpired Magazine Issue 52

Studio Name: Integrity Piercing

Number of Years Piercing: 16

Sean Dowdell: Why did you want to learn to do body piercing?

Christina Shull: Oddly enough, I had no interest in being a piercer. I found a studio that was willing to take me as a tattoo apprentice but only on the condition that I learned how to pierce as well. That was the only opportunity I could find for a tattoo apprenticeship, so I took it. I quickly realized that I did not have the creative ability to draw custom tattoo designs and I would have been a mediocre flash artist at best. Luckily, at that time I also realized that I had an unexpected passion for piercing and decided to give up on tattooing to pursue professional piercing. While I have developed strong feelings about not using piercing as a stepping stone for tattooing, I am fortunate that in my particular situation, it worked out well for me.

Sean Dowdell: When did you start body piercing, who taught you, and where?

Christina Shull: I started piercing in October 2000 in Wenatchee, Washington. My original apprenticeship was very minimal and left me seeking appropriate training and education. That search brought me to the 2001 APP Conference, where I made connections who led me to the two Seattle piercers, J.J. Moiso and Troy Amundson, who took me under their wings and mentored me for two years. During that time, I was actively seeking a better studio than where I was at but lacked the resources that the piercing industry now has. Through obtaining the APP’s Al D. Scholarship in 2003, I was able to relocate to Evolution in Albuquerque, where I received much-needed guidance from their talented team – Crystal Sims, Shawn Taylor, and Noah Babcock.

Sean Dowdell: What piercers do you look up to and why?

Christina Shull: I could fill the whole magazine with a list of who I look up to and why! I look up to everybody who has played a role in the inception and development of the APP, as it is an organization whose mission I wholeheartedly support. I look up to everybody who has been involved  in legislation and regulations, as their volunteered time has shaped the evolution of the piercing industry. I look up to the piercers who have innovated piercing procedures and the implements used, jewelry styles, and various concepts of business and customer service. I look up to every piercer who is representing the piercing industry on a professional level, as  the  collective effort of so many has lead to increasingly positive public perception and legitimizing the industry as a whole. In all, I have admiration and respect for the countless individuals who have contributed to the increasingly positive direction the piercing industry is taking. Since I feel that answer is very generalized, I will add that I really admire Brian Skellie. I hope  to someday possess as much  information, the willingness, and patience to share that information, as well as the amazing level of contributions to the industry that he possesses.

Sean Dowdell: I know you are an owner/ operator of your business. What made you decide to go out on your own and open your business?

Christina Shull: After 10 years of living outside of my home state, I wanted to move home to settle down close to my family and friends. My hometown has never had a high-end piercing studio, which gave me the opportunity to come home and open a business that my community was in need of. After years of working for and guesting in some of the best studios across the country, I had a lot of ideas about what my ideal studio would look like, the experiences clients would receive, and how I wanted my business to be perceived by my community.

Sean Dowdell: What challenges have you had being a female piercer, and with being a female business owner?

Christina Shull: Honestly, I have never felt that I have had challenges as a female piercer and business owner. If anything, I  feel that as a female, I have an advantage with my clients and when seeking past employment in the piercing industry. In many places where I have lived, found that there were many clients who preferred a female piercer for certain situations. In my current area, over 90% of my clients are female and  I find it advantageous that they feel I might relate to them better as a female.

Sean Dowdell: What do you think are (if any) problems within the piercing industry?

Christina Shull: One of the biggest problems that I see in the piercing industry is a lack of consistent professional standards. I feel that it is hard to be thought of as a professional industry when the majority of the industry does not meet acceptable industry standards. In most states, no training or education is required to obtain a piercing license, if the state requires a license at all, and that, unfortunately, leads to a large variance between studios in terms of quality, experience, and service. I believe that as more of the industry chooses to meet current industry standards (appropriate sterilization standards, jewelry materials and quality, studio setup, training, and education, etc.), the piercing industry will continue to be seen overall as more credible than in the past.

Sean Dowdell: Where would you like to be in 5 years (pertaining to life and business)?

Christina Shull: I have a lot of plans in the next five years! I chose to grow my business in a very slow but steady pace, but after three years of being the only piercer, I am ready to expand my staff and studio hours. I plan to add a second full-time piercer and complete a full apprenticeship for my receptionist, who has been working counter for eight years and has earned herself   a quality apprenticeship. Once I have a full staff and my business is able to run without me piercing full time, I would like to pursue an education as a CPA and offer industry-specific business consulting and accounting. I feel that the piercing industry lacks industry specific help when it comes to planning and running a business, and   I would love to fill that void. As far as personal goals go, I am working on finding a good work-life balance. I have struggled over the years to find a more healthy balance between the two aspects of my life, and moving back to my hometown was a big step in working towards having more balance between business and personal life. My five-year plan involves working towards having a personal life that brings me as much satisfaction and happiness as my professional life does.

Sean Dowdell: I had the pleasure of getting to hear you teach at APP conference this year. I really liked your personal approach to the community that you serve. Can you tell me a little about your perspective on that?

Christina Shull: Thank you, Sean! While I feel that stereotypes about body art businesses and professionals have been improving over time, I feel that we still have a way to go before we are seen as a professional industry. When I opened my studio, it was important to me to break the local stereotypes for body art businesses and be perceived as other local businesses are. I also have firm beliefs about being an active part of my local community and be able to give back to the community. My approach has been to be as involved as possible. My business is very active with the local Chamber of Commerce, we are Better Business Bureau members, we donate lavishly to any local fundraiser or event, we sponsor local events and programs that we support, we hold fundraisers for local causes that we feel strongly about. The Integrity Piercing brand has become a household name that is synonymous with local community, even with people who have never stepped foot in our establishment.

Sean Dowdell: What do you love about teaching other piercers both inside and outside of conference?

Christina Shull: I love being a part of the positive evolution of the piercing industry! The better we become individually, the better we are as an industry. I am very honored that the APP has had me as an instructor for over ten years, and has given me the opportunity to be a part of the profession of the piercing industry. Also, going back to my rough start in the industry, I will always be thankful for the piercers who had a monumental part in shaping my career and I am   truly grateful for the opportunity to help other piercers who are now where I once was. I love being able to give back to the industry that I adore so much.

Sean Dowdell: What changes would you like to see in the piercing industry?

Christina Shull: I would like to see more forward momentum towards the adoption and implementation  of currently accepted industry standards. While we now have more studios offering higher standards, the majority of the industry is still not offering clients the best. I hope that the future brings more studios wanting to offer clients the best possible experience, education, and jewelry.

I also hope to see more piercers seeking out the best possible training and education, as well as more studios treating their technicians as skilled workers deserving   of better pay and benefits. I hope the future will allow for professional piercing as a long term career that can provide a comfortable living and retirement.

Sean Dowdell: Tell me something positive that you feel comes from the piercing industry?

Christina Shull: I love that the piercing industry helps our clients live a better life. Whether we are helping someone feel more comfortable with their body, to celebrate a particular moment or achievement, or overcome a fear, we are providing an outlet for personal growth and self-improvement. Having an impact on my client’s life, regardless of the extent of that impact, is something that I consider to be very sacred and wonderful.

Sean Dowdell: What would you like other piercers to know that they might not know about you?

Christina Shull: I don’t think there is anything that I haven’t publicly shared about myself. I try to be as honest and forthcoming with the industry as possible.

Sean Dowdell: Being a veteran piercer, what advice do you think that most new piercers should be aware of as they climb into this industry?

Christina Shull: I hope that any piercer will never get too comfortable with what they think they know. Even with 16 years of piercing, I am always open to new techniques, ideas, and ways  of doing things. By always  being open to new things, I have kept my job interesting, I am always improving, and I have never had to worry about experiencing burnout. Staying open minded and not becoming stagnant has enabled me to continue bettering myself as a piercer  and business owner.

Sean Dowdell: Is there anything you wish to learn or get better at in the piercing industry or in business in general?

Christina Shull: I am constantly looking to improve my piercing techniques, my customer service skills, and my knowledge of business. I do not want to ever get to a point where I feel that I don’t need to keep learning and growing. As a somewhat new business owner, I feel there is so much that I can learn about accounting and running a business.

I am looking forward to what the future holds as far as learning more about what I can do to run a business that puts first both the needs of my clients and my staff.