Marina Pecorino
Managing Editor of Content & Statistics

In the grand scheme, our industry is young, but in reference to how we display our portfolios there has been quite a bit of progress throughout our short history. During the inception of the modern piercing movement, piercers displayed their work selectively in printed photographs, which resulted in a lag between when a piercing was performed and when it was available to showcase. The range of viewing audience was also much smaller as a result of this medium and its reliance on a physical print.

As the internet became more accessible, shops were able to use websites to display their collective works. Websites like BMEzine came into being, allowing piercers to reach a broader audience, beyond the bounds of geography. However, until digital photography became affordable and readily available, this medium was still limited by the lag and expense of developing film and scanning photographs.

Modern digital photography has reached a level where decent digital cameras are built into every smartphone, and standalone digital cameras are widely available. Social media allows us to quickly reach an audience around the world. We hold these sophisticated marketing tools in our pockets, purses, and fanny packs every day, but do we know how to implement them to their fullest potential?

This will be a two part instructional article to help you make the most of these tools. In this first edition, I’ll touch on some tricks and tips for shooting portfolio photographs. In Issue 74, I’ll explain some ways to make sure those photographs have as broad a reach as possible, using the tools allowed through current social media and search engine optimization.

And now on to the good stuff! I hope that you find these quick techniques and tricks useful in displaying your work to the world.

• Variety—Don’t get drawn into only taking photographs of your favorite types of piercings or jewelry styles. Strive to show the full range of options available within your studio and the diversity of your clientele. Showing a mix of gender, race, age, and style helps make your portfolio relatable to a broader range of your clients and allows your potential client an opportunity to visualize themselves and their new or upgraded adornment within your portfolio.

• Composition—Your photograph is intended to display your superb piercing technique and the incredible, high polished jewelry you’ve used, so make sure that these are the main focal point. Frame collages have become popular and allow you to show the piercing from multiple angles. These are a great way to show a close up and distant view (with a smiling, happy client, maybe?), and can be especially useful in displaying symmetrically paired piercings.

• Distance and Zoom—When zooming in on your subject within your digital camera, image quality loss is irreversible. Therefore you should avoid using the digital zoom, which may leave your image looking pixelated and distorted. It is far better to take a step or three closer to your client to take advantage of the natural optics of the lens. If necessary, crop the image after the fact to get rid of extraneous or distracting aspects or achieve a closer view. That being said, be careful not to get “too close”. This can make the viewer feel uncomfortable and the piercing will lose some of its impact without the rest of the anatomy as a frame of reference.

• Focus—If a photograph is out of focus, avoid using it, regardless of how in love with it you may be. An out of focus image will not tell the viewer much about the health of a piercing or quality of the jewelry used. Using a shallow depth of field (choose a large aperture close to f/2.8, for the photography geeks in our midst) to blur the background can be useful if you’re shooting photographs in a visually busy environment. If you forgot to use this setting while taking the photograph, post-processing software like Photoshop, Lightroom, Affinity, Exposure, or photography apps on your smartphone can accomplish this after the fact as well. If you have the option, try using a minimalistic or subtle background, but still aim for some color and texture when possible.

• Lighting—If you have the environment available to take portfolio photographs outside or close to a window, choose a spot that is well-lit by indirect sunlight. Unrestrained direct sunlight can cause harsh shadows and loss of detail in highlights. If you’re shooting in a windowless room, positioning multiple light sources with natural spectrum light bulbs can simulate indirect sunlight. If you’re shooting with a DSLR, using a bounce flash directed at a white wall behind you can help evenly illuminate your client and their beautiful jewelry. Regardless of your lighting, watch out for unintentional shadows near eyes, noses, and chins.

• Color Balance—Using natural spectrum lighting is a great start to provide the truest colors for jewelry and the healthiest skin tones for your clients, but color correction can be done in post-production with most photography processing software and apps, like the ones mentioned earlier. Be careful about color balance; aim to make your whites as true as possible. Photographs with a greenish or yellowish hue may cause your client to look sickly. A reddish hue may cause your client to look flushed. If your camera has an option for white balance, set it appropriately based on your environment or take multiple photos with the white balance set a few different ways.

• Quality of Work—Avoid including angry, bloody, or otherwise unappealing piercings; happily healed piercings should make up the vast majority of your portfolio. If you are not pleased with the angle or placement, or if the perspective of the photo makes it look like something is wonky, choose a different photo or piercing. Your portfolio does not need to include every piercing you’ve performed or every photograph you’ve taken. It should be a selection of your very best work and it should show that the piercings you perform will heal well and elegantly accentuate the anatomy that surrounds them.