Jim Ward
Managing Editor of Design & Layout

November 17th this year marked the 40th anniversary of Gauntlet, the world’s first body piercing studio. For most of you reading this, it will be difficult to conceive what things were like for body mod enthusiasts back in those days. For many of us, our piercings were a sexual fetish that were well concealed under our clothing and revealed only to our most intimate of friends and acquaintances. We remained firmly in the closet.

With the exception of tattoos, other body mods were rare or nonexistent in the United States. Unless you lived in a colorful ethnic neighborhood, you were likely to see only piercings of the ears. Even then people with visible piercings could lose their jobs. Despite Gauntlet’s efforts, it was almost 15 years before things began to change. When that change came, it was explosive.

Modern Primitives appeared in 1989 and soon thereafter Shannon Larratt began advocating for more extreme body mods. Piercing shops began springing up like fungi after a spring rain. We saw fashion models strutting down runways sporting navel and nostril rings. Alicia Silverstone appeared in the Aerosmith music video Cryin’ getting her navel “pierced” by Paul King (admittedly, the piercing was staged). Suddenly, visible body mods were everywhere. They have become so common that virtually no one raises an eyebrow anymore.

As most of our readers know, I do the design and layout of The Point. When I was sent the image for this issue’s cover I was a bit taken aback by the lack of visible body modifications. Don’t get me wrong; it’s a great image of Rob Hill, a well-known and respected member of the APP community. But what, I asked my fellow editors and the APP Board, did it have to do with piercing. The response stunned me: “We are seeing more and more people that work in our industry who are choosing not to have visible modifications. We also realize that not everyone that reads our publication is a piercer or modification artist and we want to increase our readership, even having an article specifically aimed at reaching our clients in this issue.” [emphasis mine]

I have to laugh. It has been 40 years, and we have come full circle. While people may be choosing to keep their piercings private again, I can’t help wondering if piercings will ever be as erotic as they were all those years ago.