Point 76: Talk APP – Will Spencer

William Spencer headshotWill Spencer
TRX Tattoos & Body Piercing

It’s Las Vegas… everyone always wants more: more classes, more options, and of course more free time too. All at once. So how do we get more classes squished into a day without taking up more time and without a magic wand? Make them shorter.

Not all of them of course—not the technical classes, not the hands on classes. What about the others? The inspirational classes. The stuff that makes you think. The people who open your eyes and stretch your perceptions. Talking about new concepts or angles of approach to subjects you might never have thought about. These are the kind of classes that don’t need hours and hours. In fact all that extra time would bog them down and the core idea would get lost in a miasma of unnecessary flotsam.

This was the idea behind Talk APP. Inspired by the success of the ever popular TED Talks we crafted a new format just for the APP that gives us the ability to put all these great class ideas into a smaller, faster, more exciting format. With only twenty minutes for each presenter, we are able to take great ideas and boil them down to the roots. Our aim is to give you a class with punch that you’ll actually remember. This year we had two talks with standing ovations.

We hope you checked out our new format. If you haven’t already, please give us your feedback. We are always striving to integrate new ideas and make this better. We look forward to hearing from you! We can’t wait to see what next year’s topics will bring.

Jaymes Lombardi at 2016 APP Conference
Jaymes Lombardi making a point during his TalkAPP presentation on Client Connnections. Photo credit: Matte Erickson

Point 76: Thank You, Ash Misako – Kendra Jane B

Kendra Jane headshotKendra Jane Berndt
Managing Editor of Content & Archives

I am fortunate to work in an industry that surrounds me with beautiful things, special occasions, and brilliantly talented people. One such person I feel lucky to not only call a colleague but a friend is Ash Misako, the wandering piercer. Ash has a no nonsense attitude and will always tell you where you stand, but at the same time she wants you to stand as tall as you can and be the best you can. I am absolutely honored to be able to say thank you to Ash, from the bottom of my heart. I am so proud that I have the opportunity to join the Board of Directors as you step down, and it would not have been possible without your support.

As a fellow piercer I admire her commitment to the highest standards, the fact that she never settles, she strives to stay at the forefront of education and knowledge, and willingly helps many new piercers better themselves. As a client I admire these exact same attributes, but I also know that I am in safe hands, and that she would never compromise my health or the experience that I was looking for by rushing the process or just to make the sale. Ash is a special combination of everything a piercer should be.

headshot of Ash Misako
Ash Misako
photo credit: Autumn Swisher

A perfect testament to Ash’s commitment to our industry can be seen in the beautiful gold end from Anatometal named after her, the “Kira Kira”. However, the respect that accompanies something such as this was not earned overnight. Before owning her own shop, Kira Kira, Ash spent many years honing her piercing skills at Hearts of Fire. In fact she has been piercing since 2001 and an APP Member since 2008. Since she joined the APP, her invaluable commitment to helping and bettering our industry has become even more evident; piercing is not just a career for Ashley, but truly a passion. She has volunteered countless hours for this passion, all to ensure young piercers are steered in the right direction. She helps those piercers wanting to become Members alongside her, providing answers to their questions as they move through the steps to membership.

She has spearheaded the mentor program at Conference for the past 3 years and has set it up for success. Now, she steps down from the Board and away from these responsibilities to focus on other areas of piercing for awhile.

I hope she knows what an invaluable mentor and role model she has been to, not only myself and fellow Members, but to piercers worldwide. Ash Misako, thank you for all you’ve done.

Point 76: President’s Corner – Jef Saunders

Jef Saunder headshotJef Saunders
APP President

The first time I ever heard Brian Skellie’s name was in a discussion about “how crazy people can get about cleanliness.” This was in 2001 or 2002 and I kind of just assumed Brian was some nut who wanted to turn body piercing into surgery. Little did I know I’d become an enormous fan of Brian’s, a proponent of much of his philosophy, a fellow Board Member and a friend.

Brian’s tenure as President was really a joy to behold. For those not in the know, Brian is a spectacular navigator of choppy waters. To him, no problem seems insurmountable; every issue fraught with emotion has a rational conclusion. Brian is the rare worker-bee that is also an expert boss.

During Brian’s tenure, the APP had it’s largest conferences to date. He helped process the application and renewals of literally hundreds of Members and applicants. He acted as a resource to the Legislation Committee. He served as International Liaison, supporting piercers all over the globe with their questions about piercing and the Association of Professional Piercers. He also filled in as Medical Liaison by committee. He spoke at industry related conferences all over the world. During all of this, he also ran businesses on two continents. Did I mention he did all of this from France, while raising two young children?

It really is difficult to imagine body piercing being quite what it is without Brian’s influence. Whether the discussion centers around health and safety, freehand technique, material standards, anodization, StatIM autoclaves, or disposable studios, Brian’s name will come up. He’s a master of all things piercing related.

If Brian’s tenure as President marked his departure from APP work, I’d write about how much we’d miss him. Of course, that’s not Brian’s style at all (and we are very thankful for this.) He will continue to assist the Board in all things technical and web related. He is now deeply entrenched in the work of updating the data processing of our ever-expanding membership. Thus giving the organization, and all APP Members, a modern and streamlined method of maintaining membership standards.

Brian hasn’t done this alone. I know this from my own personal experience. Without a dedicated partner, the kind of volunteer hours someone like Brian puts in are simply not possible. His wonderful wife Sandrine is as much a part of this work as Brian is. Thank you Sandrine!

Brian has taught me a lot about piercing, but he’s also taught me a lot about being a dad. One of my favorite experiences with Brian was talking about fatherhood in Mexico late one night while we attended the LBP Conference. It was one of those conversations you think back to and say, “I really needed that at that point in my life.” He may not have thought much about it, but I did… and still do.

So thank you, Brian. You’ve been an exceptional Board Member and President of the Association of Professional Piercers. Thank you for your ongoing support of not only the APP, but the entire piercing community.

Jef thanks Brian for his service as APP President
Jef Saunders honors Brian Skellie at the 2016 APP Conference

Point 76: From the Editor – Kendra Jane B

Kendra Jane headshotKendra Jane Berndt
Managing Editor of Content & Archives

With a blink of an eye it is over; another Conference has come and gone. The 21st annual Association of Professional Piercers Conference was my sixth, and these six years have been quite the journey. I have gone from apprentice and Al D. Scholar to Board Member. This year’s Conference had me wearing more hats and running more steps than ever, but it also came with the chance for me to share what I do with my two daughters (and show them off a bit). Being able to share the one week of the year that makes me feel the most alive and like myself with the two people that I love more than words; I have to say it was the most rewarding experience. It was an honor to introduce them to a wonderful group of people, my community, my family, the most beautiful people I know. After all they say it takes a village to raise a child, and I belong to a great village.

I consider myself very fortunate to have grown up in a household with a mother that is not only educated, but owned her own business, travelled the world, and can change a tire or build a deck. She set me up for success without even realizing it. She allowed me to learn from my own mistakes while still showing me compassion. She may not have agreed with all of my life choices, but she always supported me. As a female leader in our community, I feel that I have a responsibility to be supportive, compassionate, and to encourage the growth of those around me.

I am so fortunate to be one of just a handful of women to have served the APP as a member of the Board of Directors. My way has been paved by powerhouses like Bethrah Szumski, Alicia Cardenas, Elayne Angel, and Ash Misako. This gives me some very big shoes to fill. These amazing ladies have shown that intelligence, hard work, determination, and perseverance will succeed. So I want to take this opportunity to say how fortunate I feel to have had the support of these fierce ladies in my career. It is no secret that our industry has been a male dominated industry since its inception (as with the majority of industries). Now that I have the opportunity to set an example for generations of young ladies, it is difficult to find words to express my appreciation. Thank you for allowing me the opportunity to be my best, both personally and professionally.

Point 76: From the Editor – Marina Pecorino

Marina Pecorino headshotMarina Pecorino
Managing Editor of Content & Statistics

“Good morning. Today is going to be epic!” A note with these words is how my conference experience started, and they couldn’t have been more true. is conference experience for me was epic. As my third APP Conference, this one takes the cake, but I’m sure future Conferences will be even sweeter.

I started the rough draft for this editorial after attending the week’s opening festivities at the pool party. As early morning light started peeking through my hotel window, I had an almost giddy appreciation of the events of the previous evening. For the first time at an opening party, I felt like I finally broke out of my shell. I willingly and enthusiastically floated between groups, sharing conversations about professional and personal topics; social media marketing techniques, obstacles faced by international piercers, organizing state-wide groups for piercers. I credit the awesome APP unisex underpants largely for my brazen approach.

Truthfully though, the credit should go to the incredible people in our industry, this community, and my tribe. Conference is a week of hardcore learning and aisles of unbelievably gorgeous merchandise, but it’s also a week for connecting with a much larger family. We welcome new people from around the world with an open attitude and without judgement.

My first class of Conference this year was a round table about disorders in the industry, and I heard many attendees mention social anxiety. This is certainly something I face especially in such a large crowd in such an overwhelming city, but support is strong with this group, and I feel that is a vital component for many of us. This support and lack of judgement allows Conference to serve as a safe space where ideas can flow.

Every year, I’m continually impressed by our international attendees traveling so far to share in the event. For some, the experience was only possible because of generous donations from others in our community. As an industry, the self improvement of one piercer benefits us all. The give and take of knowledge is a communal effort. Sitting around the “Splash Bar”, there are never ending opportunities to learn from exposure to new perspective through a casual conversation.

On Thursday night at the annual Banquet dinner, everyone was sporting their most futuristic attire. Quite a few folks won life-changing prizes. The scholars and volunteers cheered each other on for a week of hard work. The Board of Directors had another changing of the guard, allowing some great leaders to move on to new projects and others to take on new responsibilities. We said hello, goodbye, and thank you to members of our industry family.

And then, before we knew it, the week was over. The vibe died down and the piercing tribe dispersed. We all trickled back home and started counting the days until our next chance to gather. For many, this count-down will be short, thanks to opportunities like guest spots, Camp APP, and conferences like UKAPP (congrats on the second annual!) and BMXnet. Personally, I can’t wait to see you all in Vegas for the 22nd annual APP Conference; mark your calendars now for June 11-16, 2017.

Point 75: An Ethnography of the Stretched Earlobe Piercing as Site – Paul King

PaulKingPaul King
Treasure, Association of Professional Piercers

Acknowledgments
The author would like to express appreciation for the guidance from Matthew Kennedy, Joshua Craze, Laurence Cohen, Arpita Roy, and Justin Underhill. He offers his deepest gratitude to the research participants for their generosity of time and trust.

Abstract
“Sweet Gauges!” is an ethnography of the stretched earlobe piercing as a site of investigation. Often, social scientists attempt to assign “fixed identities.” These are inscribed onto individuals within designated social groups in a way that seeks to support the scientists’ theoretical claims. Research of body modification practices often inductively simplifies an entire range of corporeal processes into an over-generalized in-group signifier. I wish to elucidate a more comprehensive perspective of the individual from a more focused site of the body. What are the ideas that stretched earlobes communicate about one’s identity? How successful are these transmissions within and outside one’s social groups? Most importantly, how do intended communications and their corresponding interpretations change over time? This paper explores the subtleties and the complexities of the changing significations of stretched earlobe piercing for individuals, especially when positioned with self-identified social groups, authority figures, and random strangers. It finds that over time individuals with stretched ears transition through various and sometimes overlapping social roles and social groups. In-depth interviews revealed varied and complex experiences with unique insights into understandings of selfhood, agency, sexuality, ethnicity, and age, many of which are divergent from categorical tropes of “self-mutilation.”

Keywords: body piercing, stretched earlobes, enlarged earlobes, gauged earlobes, gauges, body modification, modern primitives, earlobe piercing, ear piercing, body art.

The Stretched Earlobe Piercing as Site
Since the early 1990s, the phrase ‘body piercing’ has become widely known in Western popular culture. This term encompasses all forms of the mechanical process of perforating the skin’s surface to install jewelry. However, among people living in the United States, the earlobe is a unique piercing site. An examination of the history of pierced earlobes in the U.S. reveals it as a corporeal site embodied with changing ideas about naturalness, privilege, ethnicity, gender, sexuality, and class.

Since the 1990s, there has been a significant increase in the stretching of earlobe piercings. The physiology of an enlarged earlobe piercing resists seasonal fashion trends and behavioral normative shifts. Unlike the immediacy of piercing, sustained stretching cannot be impulsive. Stretching requires an enduring commitment of time, care, and often finances. Usually this process takes years to reach the exceptionally large sizes, those that allow for gazing through the earlobe.1 With the larger stretched earlobes, to change one’s mind and reverse the process requires expensive surgery.

Often, social scientists attempt to assign “fixed identities.” These are inscribed onto individuals within designated social groups in a way that seeks to support the scientists’ theoretical claims. With few exceptions, social science research inductively simplifies an entire range of corporeal processes into an over-generalized, in-group signifier. However, from a diachronic perspective, individuals with stretched ears transition through various and sometimes overlapping social roles and social groups.

I interviewed 16 people for this paper. In total, I collected approximately 60 pages of transcript, which spanned 30 hours of conversation. I talked to friends, colleagues, and strangers. This sample includes diverse ethnicities from a spectrum of young and old, males, females, and one self-identified sexually indeterminate individual.

From a more focused site of the body, I wish to elucidate a more comprehensive perspective of the individual by asking several questions: What are the ideas that stretched earlobes communicate about one’s identity? How successful are these transmissions within and outside one’s social groups? Most importantly, how do intended communications and their corresponding interpretations change over time? This paper explores the subtleties and complexities of the changing significations of the stretched earlobe piercing for individuals when positioned with self-identified social groups, authority figures, and random strangers.

Stretched Earlobe Piercings and cartilage piercingsThe American Pierced Earlobe
This research emphasizes the variable of time
. Symbolic meanings shift with time. To gain an understanding of the significance of the stretched earlobe piercing as a symbol for an individual, for an intended audience, and for an unintended audience, the symbol and the individual must be considered together within the historical context of relevant social norms of ear piercing, status, gender, and sexuality.

Today, for a vast majority of Americans, females with pierced ears are acceptable. Data vary widely; however, somewhere up to 80% of adult American females have had their ears pierced (Laumann et al., 2006). Since 1974, Inverness’ piercing stud guns have pierced 400 million earlobes (“Customer Service FAQs,” 2012). Inverness is just one of several major piercing gun manufacturers. Their statistics provide a sense of the prevalence of earlobe piercing today.

However, the “normal” pierced earlobe has been subject to cycles of fluctuating acceptance. The most significant shift of social norms for pierced ears in the last 100 years began a few days prior to June 2, 1953. Queen Elizabeth II had her ears pierced to wear the heirloom regalia during her coronation. This highly publicized affair was seminal in changing public opinion (Wruck, 1980, p. 193). In 1957, Life magazine ran an article on the new fad of ear piercing that had spread to America from the United Kingdom. Prior to this, females with earlobe piercings were negatively viewed through the prevailing dominant social norms as low class, sexually promiscuous, non-white, and foreign (Wruck, p. 84–90). However, by the 1960s, mainstream magazines such as Time, ABCs of Beauty, Ladies’ Circle, Cosmopolitan, and Glamour enthusiastically encouraged women and girls to pierce their earlobes (Wruck, p. 192).

Stretched Lobe PiercingsFor Becky and Morgan, pierced ears signaled to the world that they were females. Neither of these two women knows each other, although both share a strikingly similar childhood story. At the age of nine (for Becky in 1994, and for Morgan in 1983), they experienced responses of gender confusion from strangers. They had received short haircuts, preferred to wear pants, and had not yet developed the secondary sexual characteristics of puberty. Morgan’s gender-ambiguous first name added to strangers’ confusion. Both of their mothers decided having the young girls’ ears pierced would clarify for all that their children were not little boys. For Morgan, the piercing was a sweet victory. Morgan had wanted to get her ears pierced previously, but her mom had forbidden it until she was in high school. For Morgan’s family, the social pressure to have their child accurately and clearly signal gender normalcy took priority over their values and ideas of age appropriateness for this feminine, sensuous display. For Becky, the experience was somewhat traumatic: “I screamed and cried; the experience was awful… I didn’t want to do it and was pushed into it.”

For males, historical trends of acceptability and meaning have been markedly different. Dr. Samuel Steward(1990), author and professor-turned-tattooist, reports of only thugs and sailors with pierced ears, as well the subsection of homosexual men who fetishized and emulated these hyper-masculine males. Following the 1953 release of The Wild One, starring Marlon Brando, Steward marks a noticeable increase in homosexual men requesting tattoos while wearing biker leather and a single earring (p. 92). During the 1960s, the incidence of males with pierced earlobes increased in marginalized groups such as homosexuals and bikers. However, in actual numbers, male earlobe piercing remained rare.

The initial challenges to the popular culture and the dominant social structures which defined the 1960s, strengthened and spread in the 1970s. The mainstream media started to take notice of males with pierced earlobes in the Gay liberation and Punk Rock movements. During the 1960s, East Coast Gays and West Coast Gays had opposite in-group signifiers for dominant and passive roles within sexual relations. Accessories such as bandanas, keys, and earrings worn on the left or right could mean a “top” or a “bottom” sexual role preference depending on locality. By the mid-1970s, most American Gay males agreed that a right ear piercing signified you were publicly “out.” Some in the straight world started to say: “Left is right, right is wrong.” By the early 1980s, males started to pierce both earlobes. This remained risky. A single lobe piercing on the “wrong” side, might be interpreted as “Gay,” but having both ears pierced violated widely entrenched gendered visual cues. With the growing occurrence among high profile music and sport celebrities in the late 1980s and through the 1990s, a more general acceptance gradually built for both or either male lobes being pierced. Jody tells of his experience:

It was my 15th birthday; I had my left ear pierced, in the mall at Spenser’s gifts, with a gun. It was a gold stud in my left ear. This was the mid to late 80s [1988]. At that time, it was very important that I got my ear pierced because it was what my peers were doing, but it wasn’t peer pressure. It was a popular mythology that if you got your left ear pierced you’d not be seen as a homosexual. My dad had his left ear pierced. My desire to have it done was more a reflection of the male kids I was hanging with and male celebrities like George Michael and Prince. I had both ears pierced by like 3 years later; it was the early 90s. The right ear was definitely after I moved out of the house, after turning 18. It was a statement for me, part of my coming out process, and certainly from that it was how I expressed my sexuality, because I knew I’d be identified as gay.

Jody’s story implies a more personal definition of peer pressure, which probably is similar to coercion. However, social norms and role models clearly influence his choices.

When the earlobe piercing is contextualized with personal experiences and historical writings, broader understandings begin to take shape. The sociologist Victoria Pitts (2003) has recognized that “instead of one truth of the body or of ontology, there are competing truths that are productions of time, place, space, geography, and culture” (p. 28).

Stretched Earlobe Piercing with stone geode jewelryExpanding Holes
Stretching is the most common method for the enlargement of the healed channel of scar tissue or fistula known as a “piercing.” Stretching is a gradual process. Depending on the method, the tissue’s condition, and the individual’s preference, stretching up one size in the established category can take seconds or days.2 Allowing for the ear piercing to heal and produce more skin cells generally takes several months. It can take many months, or even years, to get to a size that registers with an onlooker’s gaze as outside of the ordinary.3 Drawing from Roy Baumeister’s and P.L. Callero’s earlier works, the sociologist Lisiunia Romanienko (2011) distinguishes piercings that are exposed and readily available to the public gaze, such as the enlarged earlobe, as a “public self-symbolizer.” The individual with a public self-symbolizing piercing asserts self-autonomy of his or her body while simultaneously opening oneself to unpredictable visual, verbal, and sometimes physical responses of approval or disapproval from others. In contrast, piercings as “private symbols” are covered by clothing, which allows the pierced individual some control in selecting who may know of and when another may gaze at the piercing (Romanienko, 2011, p. 5). My interview with Brian illustrates the dichotomy of private versus public self-symbolizers:

I pierced my lobes when I was 17 [1991], but they were not my first piercings…I’d seen magazines of tribal/traditional peoples. I was pushing my limits and piercing my genitals and nipples just to have the intense experience. In an area like Atlanta, [with] the moral majority, the Southern Bible belt, there is going to be people rebelling against that. I didn’t do my lobes first because I lived in a town where I got shit for long hair already. I ended up getting more shit for having my hair long than pierced ears. I pierced my ears after I felt I had already undergone some rites of passage. Before I pierced my ears, I wasn’t ready to talk about it publicly. Piercing was attractive in a sensual, not necessarily sexual way, and [in] a self-reliance [way], in terms of what you need in your character to be able to step off that bridge, to stand in front of people and say this is who I am…

Even as a teenager, Brian’s experience reveals a complex series of “who I am” explorations. Both private and public self-symbolizers work as part of a continuous process for testing ideas of the self and the self’s place in society.

Brian studied magazines for alternatives to non-Western styles and significations of body adornment. Prior to the 1970s, public self- symbolizing piercings that were unconventional in size, in gender, or in quantity, were extremely rare. The “self-made freak” Rasmus Neilson, a circus sideshow performer, is one of the only known examples in American history. From the 1930s through the 1950s, Rasmus toured extensively with Ringling Brothers, Barnum and Bailey circuses, and Ripley’s Believe It or Not. His act included swinging 10-pound hammers from the rings through his distended earlobes. His act was seen by tens of thousands of people and influenced some of the earliest pioneers of the modern body piercing movement. In 1977, the periodical Piercing Fans International Quarterly (PFIQ) disseminated images of stretched earlobes to a broader, receptive audience. In one of the earliest issues, Fakir Musafar coined the phrase “Modern Primitive.” Vale’s and Juno’s book RE/Search Modern Primitives (1989) coalesced a loose network of individuals exploring identity, spirituality, art, and sexuality through their bodies, into a bona fide movement. Musafar and other Modern Primitives describe their practices as reverent of other cultures and as an integrative narrative for a self-determined aesthetic beauty and spirituality through engagement with and manipulation of the body. For many, Modern Primitivism is seen as an alternative to dominant norms of sacred naturalness and/or the intrinsic sinfulness of the body. Pitt (2003) notes some academics criticize Modern Primitives as privileged white Westerners, exoticizing and even symbolically colonizing the third world. Pitt and others contend: “Rather than establishing believable ‘tribal’ identities and communities, the gestures of modern primitivism call into question the fixity of identity as such” (p. 133).

Late 1993 marks the rise of the significantly enlarged earlobe piercing among non-indigenous peoples of the United States. It transitioned from an individual’s action, as practiced by less than a dozen people, to a collective behavior, as practiced by thousands.4 Blake Perlingieri (2003) and Kristian White teamed together to open Nomad’s in San Francisco. Nomad’s was the first shop to specialize in enlarging earlobe piercings. They fostered relationships with local artisans to produce large earrings for a fledgling market. They displayed beautiful antique ‘tribal’ earrings and decorated the shop in traditional designs of Borneo. The idyllic ambiance was completed with exotic birds, plants, and reptiles. The Modern Primitive aesthetic wasn’t a contrived marketing ploy but rather a genuine pursuit of passionate ideals. Kristian and Blake pioneered the practice of scalpeling the earlobe.5 Innovations in the enlargement process and the jewelry selection resulted in dramatic increases in the population of enlarged earlobe piercings in San Francisco (pp. 59-76).

The high visibility of stretched earlobes attracted the media and subsequently the local phenomenon went global. Back in the early 1980s, Genesis Breyer P-Orridge, performance artist, musician, and self- described “cultural engineer,” was the first celebrity to have stretched his earlobe piercing. Most Americans have been exposed to enlarged earlobe piercings by celebrities such as Travie McCoy, Davey Havoc, Lil Wayne, Brandon Boyd, Adam Lambert, and Chester Bennington, films such as Apocalypto, and chain stores such as Hot Topic, which sells stretched earlobe jewelry and supplies to the youth masses. In March of 2013, a YouTube search yielded over 1200 instructional videos of “How to Stretch Your Ear Piercing.” As in the beginning, the professional body piercer displaying the latest developments in jewelry styles and demonstrating the anatomical possibilities of sizes is still the best advertisement for stretched ears. Jody from San Francisco shares: “I started stretching in 2003-2004. It mirrors like when I got my ears pierced when I was 15; it was something I saw happening, something I thought was attractive, and something I wanted to be a part of.”

Locating Symbol
Some ideas of self can be expressed quite clearly in non-verbal symbolism. Abigail exemplifies such a readily apparent communication, “The bicycles engraved on my earplugs represent [that] I agree with the green movement, sustainability, and it’s my main mode of transport.” In 2012, most of her San Franciscan co-habitants could probably deduce this message. In contrast, Becky’s expressions and reflections of identity are more complex to decipher:

There was a lot of soul searching on the journey of stretching my ears, “Who am I? Do I want to go past the point of no return?” I didn’t want to cut myself off from other options; but stretching my ears, the commitment helped to solidify and support my resolve. Over the years I was stretching, I would ask myself, “Who am I, What am I? What do I want to do with my life?” Looking in the mirror, after 5/8 inch, I saw myself as a person with stretched ears and I’m continuing as a person with stretched ears… my overall journey will end at the person I really am.

Examination of Becky’s statements reveals an alignment with Wicklund and Gollwitzer’s (1982) symbolic self-completion theory. Romanienko’s (2011) asserts that in symbolic self-completion theory, “individuals strive emphatically toward their identity goals, which often requires the use of symbols to most comprehensively construct the intended self one aspires to present” (pg. 3). The importance and complexity of how Becky situates herself in society and of how she is situated by society shapes her symbolic image production. Currently, Becky’s earlobe sizes are holding at 11/16″.

Weston situates his stretched earlobes within his identity as an indigenous ethnic minority even though the relative size of his lobe piercings puts him outside the current practices of his group:

Stretched lobes with Diablo Organic plugsI was born into Caddo, so it’s just how it is. It’s not a chosen community. I’m just tattooed and pierced; I didn’t stretch my ears to be part of a group. I’m not “Mod Prim” [Modern Primitive] or “Bod Mod” [Body Modification community]. I don’t want to be associated with that. Stretching was the impetus for my aunts to tell me the stories of the Caddo’s body art history. The Osage people had a sign language and for the Caddo they would have the bent index finger horizontally move back and forth in front of the septum, symbolizing the Caddo’s pierced septum and thus a sign for the entire tribe. At the annual powwow, the elders would say, “Hey, you look like an old timer.” I started stretching because I liked the look of the jewelry. And today it’s the same. The bigger jewelry is more decorative and detailed with better designs. The meaning of my stretched ears hasn’t evolved into anything, just like any other ear piercings, maybe that’s because I’ve had my ears pierced my whole life.

Weston adeptly reconciles his identification with the past traditions of his people while enjoying the current aesthetics of non-traditional sizes and jewelry designs. Weston goes on to share a proud memory of his father’s protection of the family’s traditional practices against an institutional authority:

When I was in school, they tried to make me take them out. My dad went to school, wearing his turquoise studs and won! He told them it was our peoples’ way. Then we, me and my brother, were cool.”

From a very young age, a female named “Danny,” realized that earlobe piercing was an act of asserting herself and demonstrating agency:

I remember the first pierced earlobes I saw on one of my mom’s biker friends. I was about 6 years old. I probably saw them earlier, but this was the age when I realized they did that to themselves. They WANTED it, and I like it and I want it too. I’ve been a fatty since birth, and had issues early on, “you mean you can control what you look like? You can have a say in it?”

Danny’s awareness of her weight difference at such a young age reveals the social mechanisms at work by which the individual internalizes social pressures to conform to norms of beauty and self-worth. For Danny, earlobe piercing and the subsequent stretching may demonstrate adaptive behaviors of psychological healing and self-esteem building.

By 15 years old, Christian’s earlobe piercings were stretched to ½”. He discusses his exuberant process of exploring meditative traditions and the interconnectivity of the mind-body relationship:

I developed an interest in the Tibetan culture, emotionally and religiously. I honestly think then is when everything became more sentimental and serious. I was a freakin’ hippie. I was practicing and learning about different religions; spirituality became a huge influence. At 17, it became an obsession overall to see what the human body could willingly withstand, you know, how the Tibetan monks would go out into the snow and embracing physical challenges during meditation. To make a long story short, I just stretched the hell out of them.

Engaging Others
Whether self-reported or academically studied, interpretations of what is being communicated can be highly subjective. For this paper, I am most concerned with self-reported evaluations of the individual’s public self-symbolizing when considered with intended as well as unintended observers. According to the ideas of Pitts (2003) what is at stake for those who stretch their ears resides in Alberto Melucci’s concept of the “power of naming” (1996). In her book Mutilating the Body, the academic Kim Hewitt defends her choice of naming all forms of body piercing as “self-mutilation” in order to situate, compare, and contrast this practice with eating disorders and Non-Suicidal Self Injuries (NSSI), such as cutting and head-banging. (She does not name acts such as weightlifting, dieting, or teeth straightening as “self-mutilation.”) In contrast, the psychiatrist Armando Favazza (2011) reserves the label of “self mutilation” for “self-injury involving a major, significant body part such as enucleation of an eye or limb amputation” (p. 71). Naming matters; the opinions of the general public and of the policy makers are influenced through taxonomic associations particularly when asserted by persons in positions of authority and expertise. When we resist the urge to reduce complex behaviors and associations into discreet categories, we avoid the construction of artificially fixed identities and, in this case, pathologized behaviors.

Thaoe’s family history shares the ongoing tensions between in- group beliefs and the normative social policies set by dominant institutions:

My grandfather had approximately 00ga earlobes. Traditionally, stretched ears are a sign of age, status, and wisdom. His father [Thaoe’s paternal great grandfather] took out his own earrings when he worked for the US government, and then put them back in. My uncle took them out when he was the tribal sheriff, then put them back in afterwards. Two other uncles had stretched lobes. My great uncle went to a US government boarding school and couldn’t speak the native language and didn’t have stretched earlobes. My other great uncle, the other one’s brother, went to boarding school too, but had an illness, and went deaf. My deaf uncle got pierced after boarding school and engaged in other rituals. The family believes this was because since he was deaf he couldn’t hear the school’s teachings.

Thaoe receives positive and negative responses from unintended observers. He shares a memorable interaction that asserts his ideas of class, ethnicity, sovereignty, and authenticity:

“I was with a friend on the subway and a yuppie lady said, ‘Oh I’ve been to Africa where people actually do that.’ I told her, ‘You’re standing on my ancestors’ land and WE did this too.’”

As a single young adult living in San Francisco, Thaoe’s intersecting communities are complex. He has a Spanish last name and self- identities as a tattooist, artist, and musician. Those who don’t know his story may never consider the richness and uniqueness of his belief associations with his stretched earlobes. Thaoe recognizes that living and working in the city affords him greater access to jewelry choice. The old people still living on the reservation will react in awe, “…because they don’t have shit.”

Becky’s story discusses the complexity of family members’, intended observers’, and unintended observers’ reactions that correlate to the continuum of size:

I remember ALWAYS getting compliments until I hit 5/8″, comments like, “I really like your size, it’s not too big.” My mom was SO funny, “Oh that’s perfect! That’s the perfect size, you don’t need to go ANY bigger!” [Laughter] Now today, “Are your ears BIGGER?” or “Why are you going bigger?” Dad never was a fan, but they’re supportive of me, of course they wish I’d been a doctor. [Laughter] Up until 5/8″, I’d get compliments from the general public, from everyone, but past that, only from people in the industry, or compliments just about the jewelry or the dedication [to stretching], but not as often and not about how beautiful my ears were.

Becky’s experience reflects a distinct size at which she noticed a change in observers’ reactions. However, descriptions such as “large,” “small,” “noticeable,” or “too big,” are all relative to an observer’s exposure and knowledge of stretched ears, aesthetic preference, and relationship to the individual with stretched earlobes.

After stretching too fast, Christian offers a cautionary tale of physical and emotional harm:

I had some complications… People were doing lobe repairs, but it just wasn’t an option. I went to two different surgeons; a Fort Collins’ doctor said, “No” to fixing them, so I flew back home to LA, and that surgeon also said, “No.” My career goal at the time was to become a medical doctor and at the time I felt a little bit pressured, by my career goal, the doctors, and my family to remove them [his 2″ stretched earlobes]. I know medical doctors that are fully sleeved [tattooed] and could be in the O.R., but I, with my ears stretched, couldn’t be? It’s almost like social conformity has a dress code. I was told by numerous surgeons that I couldn’t have stretched earlobes in the O.R. I distinctly remember a plastic surgeon had a half hour consultation with me about it; he was even from Africa! I think Kenya? He was calm and even-toned but very offensive. At 23, I had my ears reconstructed by a plastic surgeon in Pasadena. I cried in the car after the operation. A piece of me was gone, that’s how it felt. It’s weird how you mourn over that [he pulls his reconstructed ear] but I paid someone to cut off a piece of that [he points to his adominoplasty]…. Everyone was very shocked after the operation, some even mentioned they liked the old me, even to this day. Most of my interactions are with people without stretched ears.

There is little doubt that the surgeons were doing what they thought was best for Christian. Christian’s medical condition may be incomprehensible to these surgeons who exclusively construct normative ideals of Western beauty. Therefore his desires to keep his stretched earlobes were dismissed with encumbered medical categorizations such as “self-inflicted, cosmetic, and elective.”

Christian’s case appears indicative of a more general problem, in which doctors confuse their morality for beneficence and override a patient’s autonomy. As more people stretch their earlobes, more people will seek earlobe reconstructions resulting from physical problems such as structural tears, infections, and scars or personal choices such as social pressures, career decisions, and aesthetic preferences. The topic of earlobe reconstruction entails difficult questions of economics, access, and ethics. Professional body modifiers offer an affordable option for people who don’t have health care or money, or have health care but want a procedure that’s not covered because it is medically defined as “elective surgery.” Body modifiers charge approximately $400 while surgeons can charge $4000 and up. The procedure supplements the income for body modifiers who are generally at the lower end of middle-class earnings.

So far my research suggests that procedural outcomes are usually better when performed by the body modifiers than by plastic surgeons. These better outcomes correlate with elite body modifiers that are highly networked, specialized, and experienced with this particular procedure.

But what about the ethics of performing what could be considered “plastic surgery” outside the legally sanctioned medical field? What of the ethical consequences of my investigating this activity? Bringing an apparently adaptive system of underground services under scrutiny could have far-reaching repercussions for practitioners trying to make a living, for clients trying to access affordable alternatives, and for my professional and personal relationships.

 Stretched Lobe Piercing - AnatometalConsidering Change
To form more durable understandings of human behaviors, this research must consider the effects of time. Humans change. The impulse and the act of piercing the earlobe can transpire in moments. In fact, most people can leave the jewelry out for months or even years at a time and the hole will remain open, without consideration or action. But the physiology of the stretched earlobe is different. The moment jewelry is removed, the process of shrinking starts. For many, this appears glacially slow, taking days or weeks to “lose a stretch” and to have to go down in size. But for others this process starts to happen in hours or even in minutes. Over time, innumerable variables shift: finances, style preferences, jobs, relationships, responsibilities, hobbies, and social groups, so what choices factor in keeping stretched earlobes? Melody’s long relationship with her stretched earlobes traces such life changes and her corresponding choices to stretch or not:

[In 1990] When I got to 4 gauge, I stopped because I didn’t think I could go any bigger and have it look right…. At that time, people were JUST starting to do crazy body modifications; some looked awesome while others seemed ugly and deforming. As a piercer, I was really aware that some people were modifying their bodies for aesthetics and others were modifying without that regard. I was 4 gauge for years and years. I stopped being a piercer and got another career entirely. Going into a more professional, straight job, I wanted to maintain my individuality in a way. It’s funny, at work, I see myself edgy as compared with my colleagues and clients. And they see me as edgy, because of my ears… even though I tone it down. Even though at the same time from 1990 to 2012, body modification has become commonplace, and now I’m TOTALLY tame compared to some people. I get questions like… “Didn’t that hurt?” It hasn’t gone away, it’s such a funny question. I understand the question isn’t really “does that hurt,” but rather, “even though it does hurt, why did you subject yourself to that pain? Help me to understand.” In addition to maintaining my individual style and it being an aesthetic decision, as I’ve gotten older, I feel I’ve been pigeonholed and disregarded. As a woman who is almost 50, I’ve disappeared in some ways. So the stretched ears, in some way, counter balance that, if not for anybody else, then for me. I’ve had a LOT of body modification over the years, and then undone a lot over the next years, and this bout or period of changing things on my body has been very much about grounding and solidifying my own identity… my ears seem to be a way, to make a statement about who I am while at the same time balancing the confines of how I need to look as a professional, to be taken seriously and treated respectfully.

My lifestyle has been punk rock, radical lesbian, SM, Mod Prim, radically political and Queer; it’s been a LOT of different things that [were] far, FAR outside the norm and to a great extent I don’t practice that anymore but it’s still a part of me an integral part of that.

It’s almost as if age trumps everything else.

For Thaoe, the custom of stretched earlobes sustains his connection to his grandfather, to his identity as Native American and to his reservation. His traditions teach him the importance of an evolving relationship one should have with enlarged earlobe piercings:

Stretching is a time thing; when plugs fall out you go up. I’m guessing I was 8 gauge by junior high. The stretching is not forced; it happens with time. It’s natural. There is no stopping stretching until you die, unless they stay at a certain size. You should never push it; they’re the size they’re supposed to be. If there is a problem, then maybe you need to go down in size, think about what’s going on in your life, and reflect on your mental state. It’s time to slow down, time to think and reflect.

Stretched Lobes - Piercings by AJConcluding Thoughts
This ethnography of people’s self-reported stories unfolds diverse experiences, ethnicities, communities, and motivations, all of which inform and evolve the choices to stretch and to have enlarged earlobe piercings. As a research tool, ethnography allows for depth, dimension, variation, and personalization within a research cohort that shares commonalities, such as persons with stretched earlobe piercings.

From the stretched earlobe as a locus of study, interviewees revealed varied and complex experiences. These unique insights diverge from categorical generalizations that attempt to aggregate all body modification outside the current social norm as “self-mutilation”. For example, Weston and Thaoe shared their evolving indigenous understandings of stretched earlobe traditions. For Abigail and Jody, the stretched earlobe signified a classic sociological understanding of ingroup affiliation. Jody, Becky, and Morgan each presented the pierced and stretched earlobe as a demonstration of selfhood; however, each original ear piercing was initiated by external pressures of gender inscription. Brian reflected back on a younger self with sophisticated understandings of his personal explorations of earlobe modification within his particular social landscape of place and time. Danny’s earlobe piercing and the subsequent stretching appeared to be a successful ongoing reinforcement of psychological healing and self-esteem building. Christian revealed his emotional pain from being pressured into an unwanted surgical removal of stretched earlobe tissue presented as imperative to conform to a prevalent moral bias within the medical field. Melody eloquently examined her shifting relationship to her stretched earlobes, transformed by her growing age and increasing socioeconomic status.

Seeking out alternative narratives to a chosen hypothesis may be a more holistic approach to studying difficult social systems and psychological behaviors. Including the richness of diversity may give balance to otherwise reductive and essentialized research conclusions.

References

Burton, B.W. (2001). Culture and the Human Body: An Anthropological Perspective. Long Grove: Waveland Press, Inc.
Customer Service FAQs. Inverness Safe Ear Piercing. Retrieved from: https://www.invernesscorp.com/customerService/index.asp#how_ many. Accessed: 09/29/2012.
Favazza, A. (2011). Bodies Under Siege: Self-Mutilation, Nonsuicidal Self- Injury, and Body Modification in Culture and Psychiatry (3rd ed.). Baltimore: John Hopkins University Press.
Halliburton, M. (2002). Rethinking Anthropological Studies of the Body: Manas and Bōdham in Kerala. American Anthropologist, New Series, 104(4), pp. 1123-1134. Retrieved from https://www.jstor.org/stable/3567101. Accessed: 08/09/2012 11:53
Hayes, M.O., & Harness, G.A. (2001). Body Piercing as a Risk Factor for Viral Hepatitis: An Integrative Research Review. American Journal of Infection Control. University of New Hampshire, School of Health and Human Services.doi: 10.1067/ mic.2001.114402
Hewitt, K. (1997). Mutilating the Body: Identity in Blood and Ink. Bowling Green: Bowling Green State University Popular Press. Inverness Corporation. (n.d.)
Lemma, A. (2010). Under the Skin: A Psychoanalytic Study of Body Modification. New York: Routledge.
Melucci, A. (1996). Challenging Codes: Collective Action in the Information Age. New York: Cambridge University Press.
Moglen, H. & Chen, N. (2006). Bodies—Inside and Out. In N.N. Chen, & H. Moglen (eds.), Bodies in the Making: Transgressions and Transformations (pp. ix-xvi). Santa Cruz: New Pacific Press.
Perlingieri, B.A. (2003). A Brief History of the Evolution of Body Adornment in Western Culture: Ancient Origins and Today. Eugene: Tribalife Publications.
Pitts, V. (2003). In the Flesh: The Cultural Politics of Body Modification. New York: Palgrave Macmillan.
Pitts, V. (2006).The Body, Beauty, and Psychosocial Power. In N.N. Chen, & H. Moglen (eds.), Bodies in the Making: Transgressions and Transformations (pp. 28-46). Santa Cruz: New Pacific Press.
Romanienko, L. A. (2011). Body Piercing and Identity Construction: A Comparative Perspective – New York, New Orleans, Wroclaw. New York: Palgrave Macmillan.
Ruben, A. (1988). Marks of Civilization. Los Angeles: Museum of Cultural History, University of California, Los Angeles.
Shilling, C. (2003). The Body and Social Theory, (2nd ed.). London: SAGE.
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Article reprinted with the author’s permission from https://media.wix.com/ugd/1a898c_e2c18ac54e744150be8a3c71b20332f9.pdf

Point 75: Body Modification Survey – Stephanie Hutter-Thomas, PhDc

Stephanie VonHutter-Thomas HeadshotStephanie VonHütter-Thomas, PhDc
Skinethics Body Art Studio, APP Member

It is no secret that the subject of psychology has been my passion for a very long time, particularly the field of behavioral research. It is this passion for understanding human nature that ultimately drove me to embark on what has become a six-year journey in higher education.

The journey began in 2010, when I enrolled as a graduate student through Capella University, almost a decade after completing my undergraduate degree in Accounting. In 2013, I completed my masters degree in Industrial Organizational Psychology while running our studio, piercing full-time, and volunteering to work in state legislation. These were crazy times to say the least, however in the end, I could not have asked for a better experience.

Immediately after graduation I enrolled in the doctoral program for General Psychology. My thoughts at the time were that I had already incorporated study habits into my daily lifestyle so there was no point in stopping. After all, Capella was a great school and I had enough student loan debt to desensitize me from the financial fears, so what was stopping me? This move was something I viewed as a “no-brainer” because it promised to afford me the opportunity to offer a valuable contribution to the body modification community while also nurturing my own personal growth and future security.

I must admit that I was utterly terrified to enter the world of doctoral education as a modified person; rejection isn’t something that anyone enjoys. I was certain that I would be gawked at, scoffed at, judged, and possibly even shunned by my academic peers, but to my surprise, none of these things happened. In fact, I will be bold and go as far as saying that I receive more acceptance from the academic community at this level than in any other peer group I have been a part of. It was as if for the first time in my life I was being taken at face value, judged only by my merits with my physical appearance having nothing to do with any of it beyond the topic of my study. How refreshing!

After years of completing course work, residency requirements, and taking on a part-time job as a teaching assistant in Research Statistics, I am finally in the dissertation phase of my terminal degree. The dissertation process requires a study that is inferential by design as opposed to descriptive, meaning that the study must compare variables in order to demonstrate research skill at the doctoral level.

My study topic is one that I selected very early, but spent a great deal of time revising in order to meet academic requirements while also attempting to create a study worthwhile for the body modification community. The purpose of the study is to compare a series of variables using a multiple regression statistical analysis in order to report any noted patterns or relationships between age, gender, personality type, impact of life experiences, perceived spirituality, and how extremely modified an individual chooses to be. In other words, I am exploring what drives one person to be extremely modified while others within the community approach their body art more conservatively.

For those who aren’t aware, there is a great deal of misinformation in the world of Psychology regarding body art practices. Much of this misinformation is due to the use of research sampling methods that do not accurately represent the overall community. For example, how can anyone determine motivations to pursue radical forms of body art by interviewing 10 white American females, ages 20-25, on a midwestern college campus? The simple answer is that you can’t; yet, many psychologists have done exactly that, largely due to a lack of understanding. This issue has led to generalizations about our community that may or may not be true, many of which are damaging within certain social constructs. This in combination with the ongoing fascination the psychology profession has with pathological diagnosis has led to negative categorizations of anyone wishing to alter their appearance outside of social norms.

Since all respectable research is born out of need, I was essentially tasked with finding the gaps in the literature, choosing one such gap to pursue and determining a way to fill this gap scientifically. Aside from the obvious issues relating to sampling in prior studies, peer reviewed articles repeatedly indicate the need for a means to measure quantity of body modifications. This measurement tool must be simplistic while also measuring body art in a way that is meaningful with corresponding language to describe it consistently. This gap in research resulted in my development of the first instrument for quantifying body modification known as the Unorthodox Elective Body Modification (UEBM) Dimensional Assessment. The approach used in this instrument is definitely simplistic by design, using formulas already seen in science and medicine, yet promises to change the way psychologist study the body modification community. This instrument will be used for the first time in my data collection process to be conducted at this year’s annual APP Conference in Vegas. The results for each individual will be compared to their determined personality type along with the other psychosocial constructs previously mentioned to determine if there are any relationships or visible patterns. While this study will not remedy all our struggles, it is my hope that this research will serve as a foundation for future research relating to the modified community. I hope that many of those attending Conference will consider participating in this study, if not for me, but for the betterment of the community and it’s future.

The moral of this story is that you can be anything you want, regardless of your appearance. In my case, it was the love and support of my family and close friends that got me through the rough spots and believed in me even when I struggled to believe in myself. There are always opportunities to make a difference; it is simply a matter of deciding where you fit into the mix. Find your gifts, then find ways to incorporate those gifts into your pursuits and never let your body art be a problem or an excuse. We often allow others to stifle our dreams based on choices we made when we were young without ever actually putting ourselves out there to see what actually happens. If you had asked me 10 years ago, I would have told you that the idea of enrolling in graduate school was insane because I truly thought those days were over. At the very least, I would have said “not for me,” laughed and walked away shaking my head. I decided to become more moderately modified during my late 20’s and early 30’s so at that time I saw my commitment to body art as closing the door to more mainstream pursuits. Later it became clear to me that the only person stopping me from pursuing everything I wanted in life was ME, not my body art. Today, I can’t imagine being anything other than a scholar, a scientist, a professor, a writer, and a psychological researcher. My dissertation mentor once said to me, “you are not a modified person who happens to be getting a PhD; you are a research scientist who happens to be modified.” I can live with that.

Donate to piercing study about Sociocultural EvolutionStephanie Hutter-Thomas, PhDc
(a.k.a – Stephie Von Hütter Thomas)
Co-Owner/Piercer/APP Member
—Skinethics Body Art Studio
Founder/Co-Owner
—Bodies of Knowledge
Girard, Ohio
http://www.skinethicsbodyart.com
http://www.bodiesofknowledge.net
stephaniehutterthomas@gmail.com

Point 75 – Guest Spot Etiquette – Frankie Pistone

Frankie Pistone headshot Frankie Pistone
Self-employed Piercer

The opportunity to guest spot is a great way to learn and grow as an industry professional. Spending time behind the scenes in studios away from your own home studio allows you to get a first-hand view of how other reputable shops operate day-to-day, as well as how other artists apply their knowledge and skills. It’s also a great way to be exposed to a broader range of personalities while learning about piercing in varying geographical areas with a differing client base.

Of course, one of the main goals while guest spotting is to always be respectful and accommodating to your hosts, the clients, and other employees at the studio. It is important to keep in mind that the routines in the studio you are visiting may be different from what you’re used to; do your best to follow existing policies and procedures. You should make sure that your tools are consistently and correctly processed and your room is kept stocked. It is important to show up early, focused, fed, and ready for the day. The way you carry yourself and the work ethic you apply is an extension of who you are as a professional, so give every guest spot your best and appreciate the opportunity you have been given.

Being open and flexible with different piercing techniques can be an essential attribute when guest piercing. Every studio will have different techniques and some of the tools you normally use may not be readily available for you, so it is important that if there’s an item or tool you can’t live without, you are prepared by bringing it with you.

Also, if you have any stipulations regarding pay rates, or commissions, guarantees, lodging, tips, special accommodations, travel, transportation, etc., it’s best to discuss everything pertaining to your guest spot before you decide to accept the position. Do what you can to make sure there is no confusion surrounding any of the details for your guest spot. Outlining everything in advance is a good idea. However, shared written documentation between you and the studio you are visiting will help clarify expectations and avoid miscommunications.

For those artists covering for a conference attendee during the week of APP Conference and Exposition, don’t be sad that you’re missing out; think of guest spotting as an equally valuable learning experience. This exercise in versatility can be a very helpful trait to have, it is a great chance to test your ability to adapt to new environments, techniques, and people.

Point 75 - Guest Spot Etiquette - Frankie Pistone

Point 75: Preparing Your Studio For Conference – Julie & April

JulieTaylorAprilThomasJulie Taylor & April Thomas
Outreach Committee

If you or other piercers in your studio are going to be at Conference for a week, it is best to take stock of how this will affect your studio as soon as possible. The sooner you do this the sooner you put into place a plan for while you are away.

There are a variety of approaches to determining what will work best in each studio. Communicating with your entire team and making a plan in advance can reduce your anxiety about what is happening in your studio while you’re enjoying your time at Conference.

Body jewelry displayIf most of your staff is going to Conference it could be a time to close the studio and give your tattoo artists a week off. If your entire staff is away, you might consider hiring someone who can answer basic questions and book appointments for you.

It could also be a time to have a guest piercer come into assist your clients while you’re away. If you are not the studio owner, offering to fill the spot with another piercer could be greatly appreciated. APP Member Woodstock Bader, owner/piercer of Crow’s Nest Tattoo, says, “quite simply, we find a piercer we trust to live in our house and [work] at the shop.” Woodstock offers this piercer a guaranteed minimum to ensure they will make money while they cover for him.

Use your social media and email contacts to let your clients know about Conference. Get them excited about your trip, so although they will miss you when you’re gone, they know you will return full of inspiration and knowledge, and in turn they will even support you being gone. APP Member Brian Fowler, owner/piercer of Brand X Piercing, says he lets people know that he will be away for months in advance online as well as when they come in to get pierced. He says that those who stop by when he is away “receive a fancy coupon to entice them to come back.”

If you regularly answer your studio’s emails or other messages, have someone else take this task over, even if they have to refer some questions and troubleshooting to you. Vegas is not the best environment for replying to clients in a timely fashion. Pat Pierce, owner/piercer at Mauve, says he creates an email out-of-office message which “responds to anybody that emails me, stating that I am away with the dates that I am gone, what I am away for, when I will return, and that the reception staff are available.” Pat will also try to look through his messages as time permits so that he is able to respond to any urgent client concerns.

Jewelry displays at APP Conference & Exposition 2015An invaluable way to ensure that your clientele appreciate your absence, is to promote the jewelry you will be returning with. Take special orders for any vendors you only shop with while at Conference. Once you return with your goodies, plan to do things like organize a trunk show and/or update displays to show off the year’s new releases and designs. This is a great way to showcase the designs that may be unique or new to your studio. There’s nothing like sharing your post-Conference glow with your favorite clients!